Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis 2016

Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis This paper was born out of the collaboration between Associate Professor Robert Davis and Associate Professor Lee Phillip McGinnis. This research is a first: unique because it will be the first internationally published paper in business to begin with a Karakia (prayer) and Wero (challenge) […]

Latest (All Black) Fan Research Free Access: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016)

Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016) Free Access to Article title: Conceptualizing Excessive Fan Consumption Behavior Article reference: JJRC1163 Journal title: Journal of Retailing and Consumer Services Final version published online: 14-NOV-2015 […]

Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2015 forthcoming)

Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis This paper was born out of the collaboration between Associate Professor Robert Davis and Associate Professor Lee Phillip McGinnis. This research is a first: unique because it will be the first internationally published paper in business to begin with a Karakia (prayer) and Wero (challenge) […]

The Power of the Underdog by Malcolm Gladwell

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]