Tag: Facebook

Reasons to Announce a Company’s Social Media Presence Offline

Posted by Robert Davis (FCIM) on January 6, 2014 in Social Media Brand, Source 1: Functional SMB |No Comments

Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]

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Innovation – Look at things differently? Stimulate innovation through simplistic incrementalism.

Posted by Robert Davis (FCIM) on April 28, 2013 in Innovation, Robert Davis |No Comments

A lot is talked about innovation. Often it is about taking the simple things and looking at them differently to create a solution and outcome. I was stimulated to think about this from an email my Dad sent me and conversation we had today about innovation (over coffee at the Rabbithole). The below examples are […]

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"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).

Posted by Robert Davis (FCIM) on January 31, 2013 in Advertising, Facebook, Google, LOOP Model, Robert Davis |No Comments

The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]

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Facebook shares drop 11 percent

Posted by Robert Davis (FCIM) on May 22, 2012 in Associate Professor Dr. Robert Davis |No Comments

Facebook shares drop 11 percent 

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Why Facebook Revenues Are a Black Spot: This is a work in progress….

Posted by Robert Davis (FCIM) on May 19, 2012 in Digital Marketing, Facebook |No Comments

Facebook is a relational environment. Consumers want to interact. Not transact. Facebook is oriented around the web in a single channel space. Hence, consumers expect the experience to be free. Apple and Google now own the mobile2web. Consumer interactivity in Facebook is based around community. The consumers will protect that space from invading brands at […]

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Facebook IPO Bubble

Posted by Robert Davis (FCIM) on May 19, 2012 in Facebook |No Comments

“I know a bubble when I see one,” Bill Gross, Pacific Investment Management Co.’s co-chief investment officer, wrote about Facebook in a posting on Twitter. Read the article here.

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