Traditional Marketing Vs. Digital Experience? The Difference in Experiential Value.

Often the question is brought up about the brand and the difference between traditional marketing vs. digital experience? The answer lies in the outcome and consequences. Primarily the difference is in the customers experiential value and the protection of that by the channel. A simple example is a current campaign that is based upon advertising communications […]

Samuel Stadler from Unleashed Software talking Google

Samuel Stadler from Unleashed Software talking Google to New Zealand Institute of Education students in Digital Marketing with Dr. Robert Davis. The insight will help these students shape their own live digital  business model development. 

The New Google Business Model? Modular Integrated Software as a Service: The case is the close relationship between Xero and GeoOp.

The New Google Business Model? Modular Integrated Software as a Service. I am just going to put another one out there about a new business model which is emerging in the digital space. Lets call it: “The New Google Business Model? Modular Integrated Software as a Service.” The case is the close relationship between Xero […]

I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)

Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]

Innovation – Look at things differently? Stimulate innovation through simplistic incrementalism.

A lot is talked about innovation. Often it is about taking the simple things and looking at them differently to create a solution and outcome. I was stimulated to think about this from an email my Dad sent me and conversation we had today about innovation (over coffee at the Rabbithole). The below examples are […]

"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).

The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]

Why Facebook Revenues Are a Black Spot: This is a work in progress….

Facebook is a relational environment. Consumers want to interact. Not transact. Facebook is oriented around the web in a single channel space. Hence, consumers expect the experience to be free. Apple and Google now own the mobile2web. Consumer interactivity in Facebook is based around community. The consumers will protect that space from invading brands at […]