Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games
Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]
The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton
The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton Here for the report. us_DR11_The_Engagement_Economy_Jul12
APMG 8117 Marketing Strategy 2012
The students of: APMG 8117 Marketing Strategy 2012. At Air New Zealand. A key part of the masters course is to work on advanced marketing problems for leading corporates. We certainly had fun there.
Halo 4: Dual Mediation Hypothesis – Hedonic and Utilitarian
We just got Halo 4. Cool. To me it confirms my theory that game consumption is defined by the dual mediation hypothesis. the consumption of games includes the simultaneous experience of both the hedonic and utilitarian.
A good example of an ad that touches the experience, involvement and engagement of a brand towards consumers by Diego Romero
Kia Ora Robert!: Dont know if u have seen it, but its a good example of an ad that touches the experience, involvement and engagement of a brand towards consumers. I reckon, its a funny and nice example to be used in class. Greetingsss: Diego Romero Thanks Diego. Good thinking and analysis.
The Duck – APMG 8119 Digital Enterprise
Today in class we had a nice visit from a very attractive duck who waited at the door of the lecture room and wagged its tail. Our discussion today was about the enterprise implications of interactivity and ubiquitous markets as well as games. The duck, known as ‘Duck’ must have wanted to participate. Cute!
Quantitative Easing (QE)? Why? No thanks Russel.
Russel Norman is promoting QE in New Zealand as a way to improve our economy. I am not sure why, as it is a radicle strategy with some serious risks: 1. Wikipedia: A nice simple summary. 2. Washington Post: QE3: What is quantitative easing? And will it help the economy? It is used when things are […]
Business Model Canvas Tool
I though this tool was a great one from one of my students, dmitriy.velikanov in APMG 8119 Digital Enterprise. It helped with understanding and communicating the business model of a digital enterprise (assignment 2). See here. It also comes as an app on the iPad.
APMG 8119 Digital Enterprise 2012 we are doing (in October) a class debate of the Megaupload Case
As part of APMG 8119 Digital Enterprise 2012 we did (in October) a class discussion of the Megaupload Case. The class will be split into 2 teams; for and against. The argument will cover legal and non-legal aspects of the case in a debate. This will be fun, Megaupload: http://www.megaupload.com. Some questions covered: What are the key […]
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