APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare
On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]
Research by Davis, Lang and San Diego (May 2012): Online shopping is oriented towards males. Females prefer offline shopping.
Working Paper: Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Robert Davis: Associate Professor – Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University […]
Jason Kemp on branding
Jason Kemp suggests to watch Pinterest as a future resource for online branding.
Jason Kemp talking today about online branding and the seamless experience.<
Jason Kemp talking today about online branding and the seamless experience.
Why did Facebook go Public?
Why did Facebook go Public? Because they could not find the privacy setting? Jason Kemp 21 May 2012
Why Facebook Revenues Are a Black Spot: This is a work in progress….
Facebook is a relational environment. Consumers want to interact. Not transact. Facebook is oriented around the web in a single channel space. Hence, consumers expect the experience to be free. Apple and Google now own the mobile2web. Consumer interactivity in Facebook is based around community. The consumers will protect that space from invading brands at […]
Facebook IPO Bubble
“I know a bubble when I see one,” Bill Gross, Pacific Investment Management Co.’s co-chief investment officer, wrote about Facebook in a posting on Twitter. Read the article here.
drrobertdavis.com 