Business Models and the Internet
I have just been marking (and completed today) 42, 20 page assignments from my BSNS 7454 Strategic Brand Management class. The topic was to analyse the Google brand from an online, service and business model perspective. Some great work was put forward. I have also in the last two weeks with my APMG 8117 Marketing […]
Portfolios for Strategic Marketing Communications 6374 – Bachelor of Business – The Beginning
See some of the beginnings of my (Dr Robert Davis) classes portfolios: by Rahul Singh – Tuesday, 6 September 2011, 01:44 PM http://wp.me/P1PeMI-4 by Diego Romero – Tuesday, 6 September 2011, 01:16 AM http://diromero.wordpress.com/ by Philipp Saemann – Sunday, 4 September 2011, 03:39 PM http://philippsaem.wordpress.com/ by Michel Reichardt – Sunday, 4 September 2011, 03:36 PM […]
2011 BSNS 7454 on Branding
The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!! Robert Davis
Key vs Clark: Brand Trust?
The recent New Zealand election was pretty much run as a brand-related marketing campaign. The first time in history when all the parties applied strong branding to their communication with the public. The Greens were a good example. Their campaign was all about the brand, meaning, party vote. A de-emphasis on personality. Act made it all about […]
"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
"All Marketers are Liars" – Seth Godin speaks at Google
more about ““All Marketers are Liars” – Seth Godi…“, posted with vodpod
CMON GT^: Youth branding in a social marketing context
CMON GT^ is youth branding in a social marketing context. This was an interactive marketing project that I developed and implemented with other stakeholders in Auckland, NZ, with the view of developing a national platform. Despite the success of the campaign it was disappointing that SPARC did not continue to support the brands development. Here […]
Branding Student Experience
The current NZ government and I suppose society in general has pooed the idea of marketing in the educational sector. Some of the debate has focused on the branding of tertiary institutions. Advertising spend. The arguement being that any dollar spent on branding is a dollar not spent directly on students. I tend to side […]
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