Service and not just marketing!

Of course we need service and marketing.  They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]

Keith Roberts – Head of Strategy and Corporate Development at Virgin Group – From the University of Auckland Business School Department of Marketing Alumni

I am part of the University of Auckland Business School Department of Marketing Postgraduate Alumni. Recently, Keith Roberts (Head of Strategy and Corporate Development at Virgin Group) who did his Master of Commerce in the department on relationship quality talked about his experiences with Virgin Group and Richard Branson. Enjoy and thanks to Andrew Zhu. Keith Roberts