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Service Culture? Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) Madness Stage 1

Posted by Robert Davis (FCIM) on September 25, 2017 in CFA, SEM, Service Culture |No Comments

ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

Posted by Robert Davis (FCIM) on November 27, 2013 in Barry Babin, CFA, Research, Robert Davis, SEM, Thinking |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Posted by Robert Davis (FCIM) on August 17, 2013 in Bodo Lang, CFA, Consumer behavior, Consumption Behavior, Hedonic, Josefino San Diego, Online Shopping, Robert Davis, SEM |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]