Blessing (Beautiful) Aloha from the 15th Cross Cultural Research Conference, Kona, Hawaii, December 2011
The conference blessing was very apt and relevant. It was about leaving things behind and focusing on the here and now.
Marketing Strategy (APMG 8117) – 2011 – PG Dip Business/Master of Business
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira, Bushra and Kaly) in the Marketing Strategy (APMG 8117) course (PG Dip Business/Master of Business) in November 2011 at the Department of Management and Marketing at Unitec. Happy smiles after the completion of their intensive work with; Super Liquor, Rakon, Air […]
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING?
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING? Robert Davis, Unitec Institute of Technology, New Zealand rdavis@unitec.ac.nz Laszlo Sajtos, University of Auckland, New Zealand l.sajtos@auckland.ac.nz Ahsan Ali Chaudhri, Southern Cross University, Australia a.chaudhri@scu.edu.au ABSTRACT The mobile service channel has rapidly become an important way in which consumers ubiquitously communicate, encounter services and exchange information. Increasingly, marketers are […]
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING?
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING? Robert Davis, Unitec Institute of Technology, New Zealand rdavis@unitec.ac.nz Laszlo Sajtos, University of Auckland, New Zealand l.sajtos@auckland.ac.nz Ahsan Ali Chaudhri, Southern Cross University, Australia a.chaudhri@scu.edu.au ABSTRACT The mobile service channel has rapidly become an important way in which consumers ubiquitously communicate, encounter services and exchange information. […]
A Pacific based approach to supporting the wider participation of Pacific peoples in higher education.
Bula vinaka and greetings, Kind reminder about the Pacific Seminar Series this Friday 27 May. Please feel free to pass it on to others who might be interested in attending. Speakers: Deborah Faaiuaso and Venusi Taumoepeau Time: 2-3pm Venue: Building 111 Room 4021 Title of talk: A Pacific based approach to supporting the wider participation […]
Conceptualising Service Culture by Robert Davis and Neil Gautam 2011
Davis Gautam – Blog Version 2011: Conceptualising Service Culture Robert Davis Associate Professor, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Private Bag 92025, Auckland, New Zealand. Neil Gautam Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, […]
Dr Eve and Service Culture Research by Abdolhossein Sarrafzadeh, Robert Davis and Mohammad Saleh Torkestani
Please see the attached paper exploring Dr Eve and Service Culture implications [ICMLC – Dr Eve 2011].
Service Dominant Logic Presentations: Auckland University Seminar on SDL – March 2011
The Auckland Workshop on SDL The Auckland Workshop on SDL (Service-Dominant Logic) was held 11-12 March 2011 at The University of Auckland Business School in the Owen G Glenn Building, 12 Grafton Road, Auckland. Here are the presentations.
Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011
Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]
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