Book Progress: Social Media Branding for Small Business – Maybe USA hard copy through the Business Expert Press October 2014

Very happy to have completed the next version of the book  Social Media Branding for Small Business. I think I have probably reviewed this book 25 times and I am sure there is still work to be done to make it perfect. But we are getting there. This time the focus is on small business and […]

F1: Social Media Retail Branding: the Collective and Community Medium

The Social Media Retail Brand: Retail is going to flip onto itself and being oriented both online and offline around the collective and community medium. There are a lot of factors that are driving this but three are prominent for me: The explosion of ubiquitous technologies: smartphone, smart device etc. It just puts the store […]

The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

Revised Versions of Social Media Branding on Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle

Since getting the initial versions up we have been working hard towards perfection. Here is the page to go from on Soda-pi. So, am pleased to announce the revised formatted versions up: Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle. The Lulu version in ePub can now be distributed through iBooks, Barns and Noble […]

The Power of the Underdog by Malcolm Gladwell

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]

The Importance of Measuring the Effectiveness of Your Social Media Branding

The final chapters in Social Media Branding focus on Measuring the Effectiveness of Your Social Media Branding. There is no use have a brand unless it is not effective. We talk about the important of channels of interaction engagement through two models. We extend the branding model to include interactivity across channels of interaction. To do […]