Robert Davis

Book Progress: Social Media Branding for Small Business – Maybe USA hard copy through the Business Expert Press October 2014

Posted by Robert Davis (FCIM) on July 10, 2014 in Business Expert Press, Robert Davis, Social Media Brand |No Comments

Very happy to have completed the next version of the book  Social Media Branding for Small Business. I think I have probably reviewed this book 25 times and I am sure there is still work to be done to make it perfect. But we are getting there. This time the focus is on small business and […]

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F1: Social Media Retail Branding: the Collective and Community Medium

Posted by Robert Davis (FCIM) on May 1, 2014 in Research, Retail Future, Robert Davis, Social Media Brand |No Comments

The Social Media Retail Brand: Retail is going to flip onto itself and being oriented both online and offline around the collective and community medium. There are a lot of factors that are driving this but three are prominent for me: The explosion of ubiquitous technologies: smartphone, smart device etc. It just puts the store […]

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Wally Olins obituary | Economy | The Guardian

Posted by Robert Davis (FCIM) on April 18, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

http://www.theguardian.com/media/2014/apr/15/wally-olins#comments

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Listen to "Insight for 16 March 2014 – Online Health – On The Way" on Radio New Zealand

Posted by Robert Davis (FCIM) on March 26, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

I just listened to “Insight for 16 March 2014 – Online Health – On The Way” on Radio New Zealand http://www.radionz.co.nz/national/programmes/sunday/audio/2588978/insight-for-16-march-2014-online-health-on-the-way Sent via Radio New Zealand for Android

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The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on February 4, 2014 in 5 Sources Model (tm), Robert Davis |No Comments

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

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Merry Xmas Blog Followers. Thanks for your interest.

Posted by Robert Davis (FCIM) on December 15, 2013 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

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Revised Versions of Social Media Branding on Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle

Posted by Robert Davis (FCIM) on November 29, 2013 in Inna Piven, Robert Davis, Social Media Brand, SoDa-Pi |No Comments

Since getting the initial versions up we have been working hard towards perfection. Here is the page to go from on Soda-pi. So, am pleased to announce the revised formatted versions up: Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle. The Lulu version in ePub can now be distributed through iBooks, Barns and Noble […]

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ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

Posted by Robert Davis (FCIM) on November 27, 2013 in Barry Babin, CFA, Research, Robert Davis, SEM, Thinking |No Comments

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The Power of the Underdog by Malcolm Gladwell

Posted by Robert Davis (FCIM) on November 26, 2013 in All Blacks, Lee McGinnis, Research, Robert Davis, Rugby, Underdog |No Comments

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]

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The Importance of Measuring the Effectiveness of Your Social Media Branding

Posted by Robert Davis (FCIM) on November 25, 2013 in measurement, Robert Davis |No Comments

The final chapters in Social Media Branding focus on Measuring the Effectiveness of Your Social Media Branding. There is no use have a brand unless it is not effective. We talk about the important of channels of interaction engagement through two models. We extend the branding model to include interactivity across channels of interaction. To do […]

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