It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]
Social Media Spreads WestJet’ Christmas Cheer Around the World Being heavily involved in social media marketing, sometimes I find it difficult to separate personal taste and professional judgment on what brands do regarding social media. In the case of WestJet’s Christmas Real-Time Giving campaign, which went viral, I was in perfect harmony with myself. If […]
Don’t you just love Bitstrips. It is not often used by brands in social media. We think there is an opportunity here. Why? This is because Bitstrips enables 4 key components of the 5 S Model. Source 2: Emotional Social Media Brand: it helps the brand express emotion in a fun and indirect way. It depersonalizes it […]
Dr. Robert Davis has a PhD from the University of Auckland Business School in Marketing. He is a Fellow of the Chartered Institute of Marketing (UK).