Source 4: Personal Experience SMB

Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

Posted by Robert Davis (FCIM) on December 14, 2014 in 5 Sources Model (tm), Robert Davis, Social Media Brand, Source 1: Functional SMB, Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB, Source 5: Relational SMB |No Comments

Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

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SOCIAL MEDIA – PUTTING THE HR BACK

Posted by Robert Davis (FCIM) on March 20, 2014 in Source 4: Personal Experience SMB |No Comments

It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]

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Social Media Spreads WestJet’ Christmas Cheer Around the World: Source 2 – Emotion

Posted by Robert Davis (FCIM) on December 16, 2013 in Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB |No Comments

Social Media Spreads WestJet’ Christmas Cheer Around the World Being heavily involved in social media marketing, sometimes I find it difficult to separate personal taste and professional judgment on what brands do regarding social media. In the case of WestJet’s Christmas Real-Time Giving campaign, which went viral, I was in perfect harmony with myself. If […]

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