Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2015 forthcoming)
Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis This paper was born out of the collaboration between Associate Professor Robert Davis and Associate Professor Lee Phillip McGinnis. This research is a first: unique because it will be the first internationally published paper in business to begin with a Karakia (prayer) and Wero (challenge) […]
Revisiting e/d-business Learning: Business Model Development Around Core Values
Business Model Development Propose it. Model it. Reflection on the broader implications (e.g., legal). Reflect on self. Core Values Solve the problem or leverage/create the opportunity. Build a strong brand. Application of LOOP (Channels) and 5 Forces Model (Community). Interlocked offline presence.
Is it socially responsible to have a 30 foot image of McDonald's french fries opposite a primary school for longer than 4 weeks?
Is it socially responsible to have a 30 foot image of McDonald’s french fries opposite a primary school for longer than 4 weeks?
Is it socially responsible to gave 30 foot image if McDonald's french fries opposite a primary school fir longer than 4 weeks?
Is it socially responsible to ave 30 foot image if McDonald’s french fries opposite a primary school fir longer than 4 weeks?
RED: A new look for drrobertdavis.com
RED: A new look for drrobertdavis.com What does RED mean: action, power, energy, speed, passion, strength, courage, motivating, stimulating, energizing, determined, exciting, warm, and confident.
Infinite Brands are Social Media Brands Owned by the Community
Infinite Brands are Social Media Brands Owned and Sustained by the Community. I have recently come to think about the whole concept of infinite brands. This is divergent thinking because 99.9% of existing marketing theory on branding is based upon the concept of finite brands. Lets first define finite brands. They are created and then […]
2015 Holiday for drrobertdavis.com at Bland Bay, Northland, Ñew Zealand
Time for a break in the glorious New Zealand summer. Back online next week. Happy New Year 2015.
New Work (drrobertdavis.com): New Zealand Motorcycle Show
I have recent become involved in the online and social media strategy of New Zealand Motorcycle Show About the New Zealand Motorcycle Show The Rotary Club of Papakura is holding what will be New Zealand’s premium Motorcycle Show, The New Zealand Motorcycle Show. It is great to announce the dates of the New Zealand Motorcycle Show. ASB Showgrounds, […]
drrobertdavis.com 