Freewheelingkiwi.com

Posted by Robert Davis (FCIM) on February 19, 2024 in Brand Authenticity, Social Media Brand |No Comments

First class branding in social media.

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I am writing an academic paper with my co-author AI ChatGPT

Posted by Robert Davis (FCIM) on October 5, 2023 in AI, ChatGPT |No Comments

I have been using AI for about 4 years now. I use Otter to convert my verbal thinking (usually for routine tasks) into text. It is 99% accurate and it saves time. Brilliant when you use it to type up meeting notes. Awesome to generate feedback based on your verbal feedback. Its exactly the same. […]

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He Timatanga Hou (New Beginnings)

Posted by Robert Davis (FCIM) on June 29, 2023 in Maori |No Comments

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How people and businesses incorporate maramataka Māori into their daily lives

Posted by Robert Davis (FCIM) on January 1, 2023 in Uncategorized |No Comments

https://www.newshub.co.nz/home/new-zealand/2023/01/how-people-and-businesses-incorporate-maramataka-m-ori-into-their-daily-lives.html

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Recent Work – Brand Development at CarbonClick

Posted by Robert Davis (FCIM) on May 30, 2022 in Branding, Sustainability |No Comments

Was really happy to work with the amazing Carbon Click team to rethink there brand. Rethink = Refocus on the core values or what is called Customer Based Brand Equity. Strong marketing and communications teams are continually looking at their brand, what it means to stakeholders, what is its experience and how it could transform. […]

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Commerce Commission Retail Market Study 2022

Posted by Robert Davis (FCIM) on March 16, 2022 in Online Shopping |No Comments

The recent report came out about how competition is not working the the NZ food retail market sector. Essentially because there is a duopoly. Apparently the two big players are making super normal profits of a $1 million NZD each day. WOW. The report? I am going to criticize the recommendations. The main ones were […]

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How to build a career 101?

Posted by Robert Davis (FCIM) on November 24, 2020 |No Comments

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Looking for International Market Growth? Employ this Recent Masters Graduate in Applied Business

Posted by Robert Davis (FCIM) on May 17, 2020 in China, Employ Graduates |No Comments

How do we recover and grow? Build international markets. Especially China. How? Simple. Employ top Chinese graduates in NZ. My students!!! They are top thinkers, doers and excellent communications skills. From my Star Student Jiannan Qin “Dear Robert Thanks a lot for your information. I would like to promote myself if you have any career […]

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Will and Able (willandable.co.nz/)

Posted by Robert Davis (FCIM) on May 7, 2020 in COVID19, Will and Able |No Comments

Another Innovative Response (AIR) to challenging marketing environments. Will and Able (willandable.co.nz/) I was really impressed by this social organisations response to the current challenges.  So, they provide work for people with disabilities. Essentially, with the over night demise of the tourism and air-travel sector. Will and Able pretty much lost their whole market. This […]

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Covid19 Is Not a Brand MSG

Posted by Robert Davis (FCIM) on April 29, 2020 in Uncategorized |No Comments

I have to be cynical. Just noticed the big brands…apple and now Heineken…lets say…branding the whole Covid thing. Ad tv. MSG…focus on community lockdown and people having a good time. Sure…but really? We are here through extreme loss. Now and in the future. Its not a brand msg.

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