Innovation Ambidexterity 

The paradox of balance and disbalance metaphor. 

CMON GT^ (Come On. Get Up)

CMON GT^ (Come On. Get Up) Digital Brand and Interactive Campaign Here I am going to present some of the brand, strategy and content that I developed for the CMON GT^ Campaign implemented for ARPASS and SPARC in 2006/2007.  The full report evaluating the campaign can be read here: CMONG GT – Final Evaluation Report 2007 […]

Initial Results – Conceptualizing and Measuring Service Culture

Initial results as promised: Conceptualizing and Measuring Service Culture by Robert Davis Conceptualising and Measuring Service Culture – Presentation Initial Results – Dr Robert Davis

Service Culture Research – Please Complete my Questionnaire

Please complete my questionnaire on measuring service culture in organisations. This is for academic theory-based publication and is non-commercial. ALL questions need to be completed to submit a valid response. Click HERE to START Thanks is advance for your support of this important research. Professor Robert Davis drrobertdavis.com

New ‘A’ Publication: Comparing Gendered Behavior and Online Shopping – Download Paper

Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, 38, 118-1125. Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping Our findings show that the consumer’s perception of their gendered behaviour […]

Professor Robert Davis – Google Scholar Citations at 7 April 2017

Google Scholar Citations: Professor Robert A. Davis drrobertdavis.com and AIS New Zealand Citation indices All Since 2012 Citations 1084 612 h-index 14 14 i10-index 16 15 Title Cited by Year A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476 302 2003 Conceptualizing and measuring […]