Building Valued Digital Brands in India

The main key issue I am placing emphasis here with Indias digital revolution is the importance of startups creating strong valued digital brands. Two of my papers will help to under this process: Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing […]

Digital Revolution in India?

A great time to be part of the digital revolution in India. Remonetization strategies key agenda is to speed up the transition. Moving Indias 90 percent hard currency dominant economy to 10 per cent. 

Remonetization? Is India read to go cashless? 

An interesting article in todays Hindustan Times balancing consumer preference with infrastructure. In New Zealand in the 1980s both worked in tandem to make EFTPOS the primary payment method. 

MRIU.EDU.IN Professor Lecture Series January 2017 Professor Robert Davis 

I have been asked to deliver some lectures while i am visiting at MRIU.EDU.IN. My thoughts are to focus on demonetization or remonetization as they like to promote it in India.  My focus is to explore with current discussion and students: What it is? Why do it? The effects?  Then move on to look at […]

New Zealand Economy? Q: When will the housing bubble burst? A: Before 2017.

The question that is on everyone’s minds is: New Zealand Economy? Q: When will the housing bubble burst? My view is that it will be before 2017. Please note: I am not a financial analyst and/or am making any claim of financial advice. Seek the advice of professionals in this area. This blog is purely my […]

Pokemon Go. Why this brand continues to capture the imagination of the user?

Pokemon Go. Why this brand continues to capture the imagination of the user? Not convinced: Here is some stats from the App Institute. A key question for digital strategists and in fact anyone involved with the development of marketing strategy is: Why Pokemon Go is such a powerful brand? Real Virtuality of the Digital Brand […]

Pokemon Go: Revenue = $US1.6 million/Day. Why?

Pokemon Go: Revenue = $US1.6 million/Day. Why? A digital marketing student I am working with Hayan Coronet presents in this video (in English and Portuguese) why he thinks Pokemon Go is the hottest thing since….whenever. Look out digital markets and business: you have now been gamified. Gamification: the new frontier of business. Contact Hayan Coronet at […]

Jaxber in New Zealand with drrobertdavis.com

A multi-platform and multilingual solution for qualitative and quantitative data collection drrobertdavis.com is pleased to announce that they will be exclusively representing Jaxber in New Zealand. Dr. Robert Davis (FCIM UK) will be supporting Jaxber through 2 functions in New Zealand: business development and sales, as well as, client consulting and research services. Contact Dr. […]

Sugar Tax of 10% would probably decrease the quantity of sugar-sweetened beverages by approximately 12%

Well done Jamie for his work on this (hint to our celebrity Chef in NZ). I welcome the sugar tax in the UK for a number of reasons. Being Type 2 diabetic I can see the effects of sugar and other life style factors from the the other side. Go to the supermarket and do […]

Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis 2016

Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis This paper was born out of the collaboration between Associate Professor Robert Davis and Associate Professor Lee Phillip McGinnis. This research is a first: unique because it will be the first internationally published paper in business to begin with a Karakia (prayer) and Wero (challenge) […]