Author: Robert Davis (FCIM)

Political Marketing Part 3: The Amplifier. The Internet

Posted by Robert Davis (FCIM) on August 12, 2014 in Branding, drrobertdavis.com, Robert Davis |No Comments

In the current political climate and campaigns one needs to be aware of the amplifier or the Internet.  Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media.  BAM. Amplification.  It takes on its […]

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Brand Analysis: Part Two – Brand John Key vs. Brand Dotcom (and Laila Harré)

Posted by Robert Davis (FCIM) on August 7, 2014 in Branding, dotcom, Laila Harré, Robert Davis |No Comments

In part two of my analysis I will briefly look at the second big issue in the current political branding. Remember, I have no biase and this process is merely brand analysis of current issues. In part one I highlighted the strategy of brand alliancing and the building of the main brand, Brand John Key […]

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Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues

Posted by Robert Davis (FCIM) on August 7, 2014 in Market Size, Robert Davis, smartphone |No Comments

Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues from NZ HERALD 7th August.

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Woollen Treasures: Planet J9 Mosiac Social Media Branding (So Warm)

Posted by Robert Davis (FCIM) on August 4, 2014 in 5-Sources, Planet J9, Social Media Brand |No Comments

Another great example of a small business social media brand. A simple approach leveraging the 5-Sources Model and its principles. Taking the offline activity out to the community. Symbolic of the mosaic, this winter creation of content creativity will help to bind the community. It is emotional and much about the self as well as […]

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Brand Analysis: National vs. Labour – 2014 Election

Posted by Robert Davis (FCIM) on August 1, 2014 in Branding, Robert Davis |One Comment

I am not really one to get too involved in politics. It is not really in my nature and I am probably to honest and direct for it. But I did have call to think about the Brand Analysis: National vs. Labour – 2014 Election. It is a good case study in branding. A disclaimer: I […]

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10 Reasons Why to Engage with drrobertdavis.com

Posted by Robert Davis (FCIM) on July 16, 2014 in Consulting and Research, drrobertdavis.com |No Comments

10 Reasons Why to Engage with drrobertdavis.com Depth of Experience: The experience of drrobertdavis.com transcends large and small businesses. Across consulting and senior management to time at the coal-face. Research based knowledge development through to learning from experimentation. A breadth of question. Understanding Your Business Model: drrobertdavis.com has a relentless desire to understand your business model and […]

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Social Media Branding for Small Business: Yarns with Erica and Jess

Posted by Robert Davis (FCIM) on July 12, 2014 in Robert Davis, Social Media Brand, Source 5: Relational SMB |No Comments

Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]

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Social Media Branding for Small Business: Yarns with Erica and Jess

Posted by Robert Davis (FCIM) on July 12, 2014 in Robert Davis, Small Business, Social Media Brand, Yarns with Erica and Jess |No Comments

Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]

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drrobertdavis.com

Posted by Robert Davis (FCIM) on July 12, 2014 in Consulting and Research, Robert Davis |No Comments

drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]

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Book Progress: Social Media Branding for Small Business – Maybe USA hard copy through the Business Expert Press October 2014

Posted by Robert Davis (FCIM) on July 10, 2014 in Business Expert Press, Robert Davis, Social Media Brand |No Comments

Very happy to have completed the next version of the book  Social Media Branding for Small Business. I think I have probably reviewed this book 25 times and I am sure there is still work to be done to make it perfect. But we are getting there. This time the focus is on small business and […]

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