Author: Robert Davis (FCIM)

drrobertdavis.com

Posted by Robert Davis (FCIM) on July 12, 2014 in Consulting and Research, Robert Davis |No Comments

drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]

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Book Progress: Social Media Branding for Small Business – Maybe USA hard copy through the Business Expert Press October 2014

Posted by Robert Davis (FCIM) on July 10, 2014 in Business Expert Press, Robert Davis, Social Media Brand |No Comments

Very happy to have completed the next version of the book  Social Media Branding for Small Business. I think I have probably reviewed this book 25 times and I am sure there is still work to be done to make it perfect. But we are getting there. This time the focus is on small business and […]

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F1: Social Media Retail Branding: the Collective and Community Medium

Posted by Robert Davis (FCIM) on May 1, 2014 in Research, Retail Future, Robert Davis, Social Media Brand |No Comments

The Social Media Retail Brand: Retail is going to flip onto itself and being oriented both online and offline around the collective and community medium. There are a lot of factors that are driving this but three are prominent for me: The explosion of ubiquitous technologies: smartphone, smart device etc. It just puts the store […]

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Wally Olins obituary | Economy | The Guardian

Posted by Robert Davis (FCIM) on April 18, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

http://www.theguardian.com/media/2014/apr/15/wally-olins#comments

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Obama Healthcare: Interest in health care surges as enrollment deadline nears

Posted by Robert Davis (FCIM) on March 31, 2014 in Obamacare |No Comments

From USA Today: “WASHINGTON — The Obama administration and its allies are making a last-minute push to persuade Americans to enroll in health insurance under the Affordable Care Act.” Full article here.

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Listen to "Insight for 16 March 2014 – Online Health – On The Way" on Radio New Zealand

Posted by Robert Davis (FCIM) on March 26, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

I just listened to “Insight for 16 March 2014 – Online Health – On The Way” on Radio New Zealand http://www.radionz.co.nz/national/programmes/sunday/audio/2588978/insight-for-16-march-2014-online-health-on-the-way Sent via Radio New Zealand for Android

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SOCIAL MEDIA – PUTTING THE HR BACK

Posted by Robert Davis (FCIM) on March 20, 2014 in Source 4: Personal Experience SMB |No Comments

It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]

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The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Posted by Robert Davis (FCIM) on March 20, 2014 in 5 Sources Model (tm), Soclal Media Brand |No Comments

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

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The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on February 4, 2014 in 5 Sources Model (tm), Robert Davis |No Comments

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

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