Robert Davis (FCIM)

Five Sources Model? Channels and Collectives

Posted by Robert Davis (FCIM) on July 4, 2013 in Channels, Collectives, Robert Davis |No Comments

In the book we extend the Five Sources Model to include interactivity across channels of interaction. To do these we discuss two models. The first highlights the importance of media channel integration or the LOOP model . This model places emphasis upon how channels work together to optimise the brand interactivity with customers. The second […]

Internet Research's 2012 impact factor is 1.5 (up from 1.115 last year).

Posted by Robert Davis (FCIM) on June 21, 2013 in Impact Factor, Internet Research, Robert Davis |No Comments

Great news: Internet Research’s 2012 impact factor is 1.5 (up from 1.115 last year). From the journal information page and I quote from here: Unique attributes: Internet Research is an international, refereed journal that aims to describe, assess and foster understanding of the role of wide-area, multi-purpose computer networks such as the Internet. Topicality: As the internet continues […]

Social Media Community? The 5 Sources Model ™

Posted by Robert Davis (FCIM) on June 20, 2013 in 5 Sources Model (tm), Inna Piven, Robert Davis, Soclal Media Brand, SoDa-Pi |No Comments

APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students.

Posted by Robert Davis (FCIM) on June 14, 2013 in APMG 8117 Marketing Strategy, Robert Davis, Student Success |No Comments

APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students. Well done in your contributions to yourself, Air New Zealand, Just Water, Fisher and Paykel Healthcare and Hii.

BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013

Posted by Robert Davis (FCIM) on June 8, 2013 in Bachelor of Business, BSNS 7454 Strategic Brand Management, Robert Davis, Student Success |No Comments

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]

BSNS 7454 Strategic Brand Management – CEMIX Students – Brand Strategy Development Projects – 2013

Posted by Robert Davis (FCIM) on June 8, 2013 in Bachelor of Business, Branding, BSNS 7454 Strategic Brand Management, Robert Davis, Student Success |No Comments

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for CEMIX. You have done a great job going through the initial customer brand analysis through to strategy formulation. Thank you to Jessica Baird for your support at CEMIX Marketing. Like the Rinnai students – well done!! See other […]

APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)

Posted by Robert Davis (FCIM) on June 6, 2013 in APMG 8117 Marketing Strategy, Industry Based Learning, Master of Business, Robert Davis, Student Success, Taught Masters, University of Auckland |No Comments

APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]