Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA

  Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA. The hard copy will also include cases from Inna Piven.  

The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

eBook on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

Can Social Media Predict the Future? A Special Issue by Internet Research

“Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it’s already happening, according to acollection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form […]

The Human Brand by Chris Malone

Chris Malone presenting The HUMAN Brand at the HCI Employee Engagement conference in Chicago on September 24th, 2013. Please also consider our work on Social Media Branding by Robert Davis and Inna Piven. Book in review (fingers crossed).  Brand Outsourcing Workshop Presentation – SoDA-Pi 2013