The Advantages of a High NZ Dollar – Two Opposing Views – 26 Febuary 2013
Here is Keys view from todays session on TV3 (see here). You have to agree. If the the value of our dollar was low then we would all be walking. Alternatively, one wonders how some companies are doing well versus those that don’t. For example, Fisher and Paykel Healthcare and Air New Zealand are doing […]
Macklemore and Ryan Lewis
Last night I went to Macklemore and Ryan Lewis at Auckland Vector Arena (23 February 2013). I took Stella. We booked the tickets last year and the event grew significantly; from a place that too 500 to 5000. It was cool. I really enjoyed it. They are historic, have a strong statement about society and in […]
2012 Tertiary Spend on Advertising from the Otago Times – WOW! $30.742 million
“The total spend for all tertiary institutions in New Zealand was $30.742 million.” This is a very interesting read: see here. I suppose most of this spend goes on TV. But hey, most of the students are on social media and their mobiles. They can be communicated to for pretty much nothing. I am confused.
comScore and Brave New World: Measurement
Placing the importance on measurement: I agree comScore. See also the work from 2003 in this space culminating in: Robert Davis and Laszlo Sajtos (2008), “Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research 48 (3): 375–391 . Just the start and can be extended to many channels coupled. From comScore […]
"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).
The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]
How do you know online retailing is more significant than high street retailing?
How do you know online retailing is more significant than high street retailing? When your 14 year old daughter receives 3 parcels by mail and courier of etail product in one day from USA, UK and Australia. So proud.
Merry Xmas and a Happy New Year for 2013 from Robert Davis and Family
I wanted to end 2012 on a happy note. This year has been a great year and I have achieved a lot as I am sure you have. But some parts have been random chaos in some ways (or are we just breaking old patterns). There is always heaps of collaboration. So, thanks to those […]
Novopay: History of Incompetence Repeats
This is incredible. Major incompetence and I predict the downfall of the current government. This was posted by one of my students Phil of Facebook: “If anyone in NZ is following the Novopay debacle – where the payroll for all state-employed teachers was taken over by some failed software company from Oz, and nobody has been paid […]
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