Harmonisation of Laws in the European Union: Dr Kiendle-Wendner FH Joanneum: University of Applied Sciences

The Department of Accounting and Finance cordially invites you to attend a presentation by visiting academic, Dr Doris Kiendle-Wendner. Dr Kiendle-Wendner is an expert in consumer protection law and European law, and lectures at Austria’s FH Joanneum. Please join us for her presentation on: Harmonisation of Laws in the European Union: Impact of EU Law on the […]

Telemarketing, service recovery, call centre management and customer perceptions: HRV as an example of how not to do it (May 2011)

Telemarketing, service recovery, call centre management and customer perceptions: HRV as an example of how not to do it (May 2011). By Jeff Marriott (May 2011) We have all experienced telemarketing, and there are a number of views of this practice. Some view it as an invasion of privacy as unsolicited phone calls are made […]

The Department of Management and Marketing farewells Halmstad Marketing Students – May 2011

In February the Department of Management and Marketing hosted 14 final year marketing students from Halmstad University in Sweden. The students completed a 10 week internship with companies in and around Auckland before flying back to Sweden to finish their studies. The Department would like to thank the following companies for providing invaluable work experience […]

Conceptualising Service Culture by Robert Davis and Neil Gautam 2011

Davis Gautam – Blog Version 2011: Conceptualising Service Culture Robert Davis Associate Professor, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Private Bag 92025, Auckland, New Zealand. Neil Gautam Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, […]

2011 BSNS 7454 on Branding

The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!! Robert Davis

Teaching & Learning Community at Unitec

Peter J MELLALIEU has invited you to the event ‘Predicting success, excellence, and retention from students’ early course performance: progress results from a machine learning-based decision support system in a first year tertiary education program’ on Teaching & Learning Community at Unitec! Time: April 27, 2011 from 12pm to 1pm Location: Building 172 Room 4024 […]

Dr Eve and Service Culture Research by Abdolhossein Sarrafzadeh, Robert Davis and Mohammad Saleh Torkestani

Please see the attached paper exploring Dr Eve and Service Culture implications [ICMLC – Dr Eve 2011].  

Service Dominant Logic Presentations: Auckland University Seminar on SDL – March 2011

The Auckland Workshop on SDL The Auckland Workshop on SDL (Service-Dominant Logic) was held 11-12 March 2011 at The University of Auckland Business School in the Owen G Glenn Building, 12 Grafton Road, Auckland. Here are the presentations.  

Department of Management and Marketing: Member of Co9 NZ Heads of Department (Marketing) Group

Associate Professor/HoD Dr Robert Davis is please to announce that the department is part of the Co9 NZ Heads of Department (Marketing) Group including: Unitec, University of Auckland, Victoria University, Massey University. Lincoln University, Canterbury University, Waikato University, AUT, Otago University. The first meeting was hosted in February at Victoria University in 2011.