Service Dominant Logic Presentations: Auckland University Seminar on SDL – March 2011
The Auckland Workshop on SDL The Auckland Workshop on SDL (Service-Dominant Logic) was held 11-12 March 2011 at The University of Auckland Business School in the Owen G Glenn Building, 12 Grafton Road, Auckland. Here are the presentations.
Department of Management and Marketing: Member of Co9 NZ Heads of Department (Marketing) Group
Associate Professor/HoD Dr Robert Davis is please to announce that the department is part of the Co9 NZ Heads of Department (Marketing) Group including: Unitec, University of Auckland, Victoria University, Massey University. Lincoln University, Canterbury University, Waikato University, AUT, Otago University. The first meeting was hosted in February at Victoria University in 2011.
Modeling the Antecedents of Game Usage and Purchase Behavior – 2011
Modeling the Antecedents of Game Usage and Purchase Behavior Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz. […]
Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011
Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]
Working Paper: Conceptualizing Mobile Advertising in a Community Context – March 2011
Conceptualizing Mobile Advertising in a Community Context By Robert Davis and Roger Hawkins Contact: Dr Robert Davis, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Roger Hawkins: Department of Management and Marketing, […]
Our Departments Practice Session for our Powhiri in 2011
WAIATA(FOR HARE) Ma wai ra, e taurima Te marae i waho nei Ma te tika, ma te pono Me te aroha e Tangihia i muri nei Kua riro koutou e Ki te iwi, i te rangi Ki te Atua e WAIATA (FOR ROBERT) E hara i te mea No inaianei te aroha No ngā […]
Two minutes silence in support of people of Christchurch.
Last Tuesday at 12:51 pm in Christchurch happened something that nobody will forget. Tuesday all over the country people took two minutes silence for the victims. At Unitec everybody stopped working and went to the Te Noho Kotahitanga (Marae) for prayers. Two minutes full respect and emotion in memory of the 148 deaths in Christchurch. All […]
And the forecast is: WRONG
The Business Herald in the NZ Herald this morning (Friday 25 Feb 2011) features an edited extract from Dan Gardner’s new book “Future Babble”. In the excerpt Gardner writes mostly about how “we” continue to believe experts’ predictions about the future when they are notoriously, conclusively, consistently wrong. According to Gardner this is because our […]
Don’t Confuse Networking With Card Swapping
If you want to know more about Networking Tips just take a look at this article to read more . “So how should you approach a networking event? Aim to meet 1- 3 new people: The goal of attending any networking event should be to commence establishment of 1 to 3 new relationships. There are […]
New Research by Robert Davis and Bodo Lang.
Does consumer self concept effect game purchase behaviour and usage? Authors Mr R Davis Associate Professor Faculty of Creative Industries and Business Unitec Institute of Technology, Department of Management and Marketing, Auckland, New Zealand Email: rdavis@unitec.ac.nz Mr B Lang Senior Lecturer Department of marketing Faculty of Business, University of Auckland, Auckland, New Zealand Email: b.lang@auckland.ac.nz […]
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