SOCIAL MEDIA BRANDING (THE 5–SOURCES MODEL): Community Reboot
I have been working on a revision of our book on social media branding. This time being published in hard copy through the Business Expert Press in the USA. After quite a few reviews, I think we are the stage to go to publication. It is an exciting new journey and great to be able […]
Woollen Treasures: Planet J9 Mosiac Social Media Branding (So Warm)
Another great example of a small business social media brand. A simple approach leveraging the 5-Sources Model and its principles. Taking the offline activity out to the community. Symbolic of the mosaic, this winter creation of content creativity will help to bind the community. It is emotional and much about the self as well as […]
Social Media Branding for Small Business: Yarns with Erica and Jess
Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]
Social Media Branding for Small Business: Yarns with Erica and Jess
Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]
Book Progress: Social Media Branding for Small Business – Maybe USA hard copy through the Business Expert Press October 2014
Very happy to have completed the next version of the book Social Media Branding for Small Business. I think I have probably reviewed this book 25 times and I am sure there is still work to be done to make it perfect. But we are getting there. This time the focus is on small business and […]
F1: Social Media Retail Branding: the Collective and Community Medium
The Social Media Retail Brand: Retail is going to flip onto itself and being oriented both online and offline around the collective and community medium. There are a lot of factors that are driving this but three are prominent for me: The explosion of ubiquitous technologies: smartphone, smart device etc. It just puts the store […]
Reasons to Announce a Company’s Social Media Presence Offline
Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]
Relationships and the Faceless Brand
Guess Who. Source 5 – Relations Do you accept friend requests from people with fanciful avatars? I have a collection of unsorted friend requests from cats, knights, celebrities, and all kind of strange creatures. The point that is always stressed in this regard – the use of an avatar frees some people from shyness; it […]
Revised Versions of Social Media Branding on Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle
Since getting the initial versions up we have been working hard towards perfection. Here is the page to go from on Soda-pi. So, am pleased to announce the revised formatted versions up: Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle. The Lulu version in ePub can now be distributed through iBooks, Barns and Noble […]
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