comScore and Brave New World: Measurement
Placing the importance on measurement: I agree comScore. See also the work from 2003 in this space culminating in: Robert Davis and Laszlo Sajtos (2008), “Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research 48 (3): 375–391 . Just the start and can be extended to many channels coupled. From comScore […]
"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).
The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]
How do you know online retailing is more significant than high street retailing?
How do you know online retailing is more significant than high street retailing? When your 14 year old daughter receives 3 parcels by mail and courier of etail product in one day from USA, UK and Australia. So proud.
Merry Xmas and a Happy New Year for 2013 from Robert Davis and Family
I wanted to end 2012 on a happy note. This year has been a great year and I have achieved a lot as I am sure you have. But some parts have been random chaos in some ways (or are we just breaking old patterns). There is always heaps of collaboration. So, thanks to those […]
Novopay: History of Incompetence Repeats
This is incredible. Major incompetence and I predict the downfall of the current government. This was posted by one of my students Phil of Facebook: “If anyone in NZ is following the Novopay debacle – where the payroll for all state-employed teachers was taken over by some failed software company from Oz, and nobody has been paid […]
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th: Went Well
ANZMAC 2012 Adelaide: Some bonding time with colleagues at the Department of Marketing, University of Auckland Business School. 2013 is at the University of Auckland Business School.
At ANZMAC 2012 in Adelaide, Australia
At ANZMAC 2012. Lunch is just about to happen and then we are into it. I have been lucky to chair to sessions on digital marketing with some great presenters. This should be fun. The presentations of papers is here.
Merry Xmas Dotcom
Taken by my Dad at the Xmas lighting of Franklin Road 2012. Dad lives there.
drrobertdavis.com 