Author: Robert Davis (FCIM)

F1: Social Media Retail Branding: the Collective and Community Medium

Posted by Robert Davis (FCIM) on May 1, 2014 in Research, Retail Future, Robert Davis, Social Media Brand |No Comments

The Social Media Retail Brand: Retail is going to flip onto itself and being oriented both online and offline around the collective and community medium. There are a lot of factors that are driving this but three are prominent for me: The explosion of ubiquitous technologies: smartphone, smart device etc. It just puts the store […]

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Wally Olins obituary | Economy | The Guardian

Posted by Robert Davis (FCIM) on April 18, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

http://www.theguardian.com/media/2014/apr/15/wally-olins#comments

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Obama Healthcare: Interest in health care surges as enrollment deadline nears

Posted by Robert Davis (FCIM) on March 31, 2014 in Obamacare |No Comments

From USA Today: “WASHINGTON — The Obama administration and its allies are making a last-minute push to persuade Americans to enroll in health insurance under the Affordable Care Act.” Full article here.

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Listen to "Insight for 16 March 2014 – Online Health – On The Way" on Radio New Zealand

Posted by Robert Davis (FCIM) on March 26, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

I just listened to “Insight for 16 March 2014 – Online Health – On The Way” on Radio New Zealand http://www.radionz.co.nz/national/programmes/sunday/audio/2588978/insight-for-16-march-2014-online-health-on-the-way Sent via Radio New Zealand for Android

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SOCIAL MEDIA – PUTTING THE HR BACK

Posted by Robert Davis (FCIM) on March 20, 2014 in Source 4: Personal Experience SMB |No Comments

It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]

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The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Posted by Robert Davis (FCIM) on March 20, 2014 in 5 Sources Model (tm), Soclal Media Brand |No Comments

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

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The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on February 4, 2014 in 5 Sources Model (tm), Robert Davis |No Comments

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

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Reasons to Announce a Company’s Social Media Presence Offline

Posted by Robert Davis (FCIM) on January 6, 2014 in Social Media Brand, Source 1: Functional SMB |No Comments

Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]

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Relationships and the Faceless Brand

Posted by Robert Davis (FCIM) on December 23, 2013 in Social Media Brand, Source 5: Relational SMB |No Comments

Guess Who. Source 5 – Relations Do you accept friend requests from people with fanciful avatars? I have a collection of unsorted friend requests from cats, knights, celebrities, and all kind of strange creatures. The point that is always stressed in this regard – the use of an avatar frees some people from shyness; it […]

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