Author: Robert Davis (FCIM)

Reasons to Announce a Company’s Social Media Presence Offline

Posted by Robert Davis (FCIM) on January 6, 2014 in Social Media Brand, Source 1: Functional SMB |No Comments

Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]

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Relationships and the Faceless Brand

Posted by Robert Davis (FCIM) on December 23, 2013 in Social Media Brand, Source 5: Relational SMB |No Comments

Guess Who. Source 5 – Relations Do you accept friend requests from people with fanciful avatars? I have a collection of unsorted friend requests from cats, knights, celebrities, and all kind of strange creatures. The point that is always stressed in this regard – the use of an avatar frees some people from shyness; it […]

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Reflection on 2013: Thinking and Planning 2014

Posted by Robert Davis (FCIM) on December 18, 2013 in Excellence, Leading Applied Business, Learning Experience, Merry Xmas and Happy New Year |No Comments

Reflection on 2013: Thinking and Planning 2014 I like to think about what has been and what is to come. It helps me to give thanks. Give yourself a pat on the back as well as others. The team is important. What is to come? Change! Exciting to be part of the transition from one […]

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Social Media Spreads WestJet’ Christmas Cheer Around the World: Source 2 – Emotion

Posted by Robert Davis (FCIM) on December 16, 2013 in Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB |No Comments

Social Media Spreads WestJet’ Christmas Cheer Around the World Being heavily involved in social media marketing, sometimes I find it difficult to separate personal taste and professional judgment on what brands do regarding social media. In the case of WestJet’s Christmas Real-Time Giving campaign, which went viral, I was in perfect harmony with myself. If […]

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Merry Xmas Blog Followers. Thanks for your interest.

Posted by Robert Davis (FCIM) on December 15, 2013 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

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eBook on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on December 12, 2013 in Soclal Media Brand |No Comments

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

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Everything You Know About Branding Is Wrong – Forbes

Posted by Robert Davis (FCIM) on December 5, 2013 in Digital Brand, Social Media Brand |No Comments

http://www.forbes.com/sites/onmarketing/2013/12/03/everything-you-know-about-branding-is-wrong/

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AD MAP Case Studies 2014: How brands are built in the digital age.

Posted by Robert Davis (FCIM) on December 5, 2013 in Ad Map, Case Studies, Digital Brand |No Comments

From the December issue of Admap that focuses on the topic of the 2014 Admap Prize ‘How brands are built in the digital age’:  The opt-in age of brands, Guy Murphy, JWT [Download]. Invert the accepted, Toby Southgate, The Brand Union [Download]. The perpetual experience engine, Omaid Hiwaizi, Geometry [Download]. The Admap Prize 2014 is free to enter […]

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Well done Waikato University and https://crow.org.nz

Posted by Robert Davis (FCIM) on December 3, 2013 in Cybersecurity |No Comments

From CROW…The Cyber Security Researchers of Waikato (CROW) aims to return control of data to data owners, by focusing on research addressing data security from a user-centric perspective. With the emergence of cloud computing technologies and prevalent mobile device usage, we are witnessing the diminishing effectiveness of traditional cyber security approaches such as perimeter defence, […]

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Keller Center Research Report: December 2013 (Vol. 6, Iss. 4) – Actionable insights for the real estate industry.

Posted by Robert Davis (FCIM) on December 2, 2013 in Keller Center Research Report, Real Estate |No Comments

  A journal of academic research with actionable insights for the real estate industry: December 2013 (Vol. 6, Iss. 4): Forgiveness in the Context of the Realtor-Client Relationship: Jo-Ann Tsang, PhD What Factors Lock Clients Into Relationships? Mary P. Harrison, PhD and Sharon E. Beatty, PhD  The Quest for Community: Larry Lyon, PhD and Robyn Driskell, PhD Designing a […]

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