Modeling the Antecedents of Game Usage and Purchase Behavior – 2011
Modeling the Antecedents of Game Usage and Purchase Behavior Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz. […]
Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011
Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]
Working Paper: Conceptualizing Mobile Advertising in a Community Context – March 2011
Conceptualizing Mobile Advertising in a Community Context By Robert Davis and Roger Hawkins Contact: Dr Robert Davis, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Roger Hawkins: Department of Management and Marketing, […]
Our Departments Practice Session for our Powhiri in 2011
WAIATA(FOR HARE) Ma wai ra, e taurima Te marae i waho nei Ma te tika, ma te pono Me te aroha e Tangihia i muri nei Kua riro koutou e Ki te iwi, i te rangi Ki te Atua e WAIATA (FOR ROBERT) E hara i te mea No inaianei te aroha No ngā […]
Two minutes silence in support of people of Christchurch.
Last Tuesday at 12:51 pm in Christchurch happened something that nobody will forget. Tuesday all over the country people took two minutes silence for the victims. At Unitec everybody stopped working and went to the Te Noho Kotahitanga (Marae) for prayers. Two minutes full respect and emotion in memory of the 148 deaths in Christchurch. All […]
And the forecast is: WRONG
The Business Herald in the NZ Herald this morning (Friday 25 Feb 2011) features an edited extract from Dan Gardner’s new book “Future Babble”. In the excerpt Gardner writes mostly about how “we” continue to believe experts’ predictions about the future when they are notoriously, conclusively, consistently wrong. According to Gardner this is because our […]
Don’t Confuse Networking With Card Swapping
If you want to know more about Networking Tips just take a look at this article to read more . “So how should you approach a networking event? Aim to meet 1- 3 new people: The goal of attending any networking event should be to commence establishment of 1 to 3 new relationships. There are […]
New Research by Robert Davis and Bodo Lang.
Does consumer self concept effect game purchase behaviour and usage? Authors Mr R Davis Associate Professor Faculty of Creative Industries and Business Unitec Institute of Technology, Department of Management and Marketing, Auckland, New Zealand Email: rdavis@unitec.ac.nz Mr B Lang Senior Lecturer Department of marketing Faculty of Business, University of Auckland, Auckland, New Zealand Email: b.lang@auckland.ac.nz […]
Välkomna to the Swedish marketing students from Halmstad University!
After a long flight from Sweden, the 14 Halmstad University students finally arrived in Auckland on the 8th February 2011. After a briefing about their work placements from Denisa Hebblethwaite they enjoyed a lunch with the DoMM staff. The students will be performing a 3 month internship in several interesting companies such as Pure SEO, […]
Thanks to the staff of the DoMM
With this message Elodie and I will say thank you to all the staff of the Department of Management and Marketing Unitec for the warm welcome they gave us. We want to thank especially Associate Professor Robert Davis for accepting us into the department and the trust he has put in us. It is a […]
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