Five Sources Model? Channels and Collectives
In the book we extend the Five Sources Model to include interactivity across channels of interaction. To do these we discuss two models. The first highlights the importance of media channel integration or the LOOP model . This model places emphasis upon how channels work together to optimise the brand interactivity with customers. The second […]
Internet Research's 2012 impact factor is 1.5 (up from 1.115 last year).
Great news: Internet Research’s 2012 impact factor is 1.5 (up from 1.115 last year). From the journal information page and I quote from here: Unique attributes: Internet Research is an international, refereed journal that aims to describe, assess and foster understanding of the role of wide-area, multi-purpose computer networks such as the Internet. Topicality: As the internet continues […]
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students.
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students. Well done in your contributions to yourself, Air New Zealand, Just Water, Fisher and Paykel Healthcare and Hii.
BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013
Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]
APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)
APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]
Emerald Literati Network 2013 Awards for Excellence – Outstanding Reviewer – Internet Research
I was very happy to find out today (May 15 2013) that I had been awarded the Emerald Literati Network 2013 Award for Excellence – Outstanding Reviewer – Internet Research. Thanks. It is an honor to serve. Robert Davis
Innovation – Look at things differently? Stimulate innovation through simplistic incrementalism.
A lot is talked about innovation. Often it is about taking the simple things and looking at them differently to create a solution and outcome. I was stimulated to think about this from an email my Dad sent me and conversation we had today about innovation (over coffee at the Rabbithole). The below examples are […]
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