Samuel Stadler – GM from BeyondD talks to APMG 8119 Digital Enterprise students on Customer Experience
Today (17th August 2012); Samuel Stadler – GM from BeyondD talks to APMG 8119 Digital Enterprise students on Customer Experience. The first assignment in this masters course focused on understanding customer experience from a consumer (grounded theory perspective) as well as the implications for theory. Students will blog their assignments here. The environment for connecting with […]
Does Self-Congruity Increase Game Usage and Purchase? by Robert Davis and Bodo Lang (July, 2012)
Does Self-Congruity Increase Game Usage and Purchase? Robert Davis: Associate Professor: Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer: Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University of Auckland Business School, Private Bag […]
Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?
Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? Robert Davis: (PhD) Associate Professor, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Robert has published in Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision […]
32 Innovations That Will Change Your Tomorrow by Maggie Koerth-Baker at the New York Times
32 Innovations That Will Change Your Tomorrow Published: June 1, 2012 An abridged guide to the many ways that your day is about to get better. I love this stuff. “The electric light was a failure. Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from […]
Gartner: Over $172B In Mobile Payments In 2012; SMS, Web Most Popular Routes
“Research out today from Gartner says that this year will see more than $171.5 billion in mobile payment transactions — a rise of over 60 percent on 2011′s $105.9 billion — with 212.2 million people (up 32 percent from 160.5m in 2011) using some form of mobile payment service. And what’s fuelling the rise? Despite the rise […]
APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare
On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]
Research by Davis, Lang and San Diego (May 2012): Online shopping is oriented towards males. Females prefer offline shopping.
Working Paper: Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Robert Davis: Associate Professor – Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University […]
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