Bodo Lang | drrobertdavis.com

Entertainment Computing

Entertainment Computing: Official journal of the International Federation for Information Processing See our paper: Modeling game usage, purchase behavior and ease of use Entertainment Computing Volume 3, Issue 2, May 2012, Pages 27–36 Robert Davis, Corresponding author contact information, E-mail the corresponding author, Bodo Lang, 1, E-mail the corresponding author Unitec Institute of Technology, Department of […]

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Posted by Robert Davis (FCIM) on August 17, 2013 in Bodo Lang, CFA, Consumer behavior, Consumption Behavior, Hedonic, Josefino San Diego, Online Shopping, Robert Davis, SEM |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

New Research Published: Robert Davis, Bodo Lang, (2013) "Does game self-congruity increase usage and purchase?", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66

Posted by Robert Davis (FCIM) on March 14, 2013 in Bodo Lang, Computer games, Robert Davis |No Comments

Robert Davis, Bodo Lang, (2013) “Does game self-congruity increase usage and purchase?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66 See here for the link to the publisher and the abstract. This research poses and further measures and explores the question about the effect of games on a […]

ANZMAC 2012 Papers and Presentations (3rd to 5th December)

Posted by Robert Davis (FCIM) on November 25, 2012 in ANZMAC, Bodo Lang, Inna Piven, Josefino San Diego, Neil gautam, Research, Robert Davis |No Comments

ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December). ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]

Does Self-Congruity Increase Game Usage and Purchase? by Robert Davis and Bodo Lang (July, 2012)

Posted by Robert Davis (FCIM) on July 17, 2012 in Bodo Lang, Computer games, Robert Davis |No Comments

Does Self-Congruity Increase Game Usage and Purchase? Robert Davis: Associate Professor: Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer: Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University of Auckland Business School, Private Bag […]

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?

Posted by Robert Davis (FCIM) on July 12, 2012 in Bodo Lang, Consumption Behavior, Gender, Hedonic, Robert Davis |No Comments

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? Robert Davis: (PhD) Associate Professor, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Robert has published in Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision […]