WSO Presentations by Professor Robert Davis

Professor Robert Davis runs the first of professional development series for business students at Auckland Institute of Studies (AIS). To receive free Power Point Presentation, contact us or leave your name in the comment. http://ais.ac.nz/…/executive-team-a…/professor-robert-davis/ WSO presentions focus on: W – WHY – Why we do presentation? S – SHAPE – What is the structure […]

New mantra for drrobertdavis.com

Ma Te Matauranga Ka Mohio. Ma Te Mohio Ka Tutuki Creating Knowledge Designing Understanding Cocreating Application The focus is on creating knowledge, but extending that knowledge to understanding. This is a conversion and transformative process. The knowledge becomes owned and integrated to purpose. Like the script, it is played out in action where it becomes […]

New Website: drrobertdavis.com

A new website for 2016 reflecting the growth of the business drrobertdavis.com. The site leverages the WordPress platform and features images from the recent February 2016 mountain bike trail ride. 310 km in the Alps to Ocean Ride from Mt Cook to Oamaru.

RED: A new look for drrobertdavis.com

RED: A new look for drrobertdavis.com What does RED mean: action, power, energy, speed, passion, strength, courage, motivating, stimulating, energizing, determined, exciting, warm, and confident.

Infinite Brands are Social Media Brands Owned by the Community

Infinite Brands are Social Media Brands Owned and Sustained by the Community. I have recently come to think about the whole concept of infinite brands. This is divergent thinking because 99.9% of existing marketing theory on branding is based upon the concept of finite brands. Lets first define finite brands. They are created and then […]

2015 Holiday for drrobertdavis.com at Bland Bay, Northland, Ñew Zealand

Time for a break in the glorious New Zealand summer.  Back online next week.  Happy New Year 2015.

SOCIAL MEDIA BRANDING (THE 5–SOURCES MODEL): Community Reboot

I have been working on a revision of our book on social media branding. This time being published in hard copy through the Business Expert Press in the USA. After quite a few reviews, I think we are the stage to go to publication. It is an exciting new journey and great to be able […]

drrobertdavis.com

drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]