Professor Robert Davis runs the first of professional development series for business students at Auckland Institute of Studies (AIS). To receive free Power Point Presentation, contact us or leave your name in the comment. http://ais.ac.nz/…/executive-team-a…/professor-robert-davis/ WSO presentions focus on: W – WHY – Why we do presentation? S – SHAPE – What is the structure […]
Ma Te Matauranga Ka Mohio. Ma Te Mohio Ka Tutuki Creating Knowledge Designing Understanding Cocreating Application The focus is on creating knowledge, but extending that knowledge to understanding. This is a conversion and transformative process. The knowledge becomes owned and integrated to purpose. Like the script, it is played out in action where it becomes […]
Infinite Brands are Social Media Brands Owned and Sustained by the Community. I have recently come to think about the whole concept of infinite brands. This is divergent thinking because 99.9% of existing marketing theory on branding is based upon the concept of finite brands. Lets first define finite brands. They are created and then […]
Time for a break in the glorious New Zealand summer. Back online next week. Happy New Year 2015.
drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]