Political Marketing: Part 4 – Be Good and Behave

A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]

Social Media Analytics Should be Brand Driven: Towards the 5-SAME Model

In this article I will explore why Social Media Analytics Should be Brand Driven. Brand, meaning the Social Media Brand.  There are obviously many different perspectives on what should be measured as a business analytic and why. But here is my perspective based on my branding work with colleagues. The current work focuses on the development […]

Part Three: Political Marketing vs. Marketing. Why is it different (or should be)?

This is my last post on the current political marketing strategies being employed in the 2014 New Zealand general election.  I was in my place of thinking (Mountain Biking at Woodhill Forest Bike Park) the other day. I was thinking about Political Marketing vs. Marketing. Something to get me up the hills. Why is it different […]

Political Marketing Part 3: The Amplifier. The Internet

In the current political climate and campaigns one needs to be aware of the amplifier or the Internet.  Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media.  BAM. Amplification.  It takes on its […]

Brand Analysis: Part Two – Brand John Key vs. Brand Dotcom (and Laila Harré)

In part two of my analysis I will briefly look at the second big issue in the current political branding. Remember, I have no biase and this process is merely brand analysis of current issues. In part one I highlighted the strategy of brand alliancing and the building of the main brand, Brand John Key […]

Woollen Treasures: Planet J9 Mosiac Social Media Branding (So Warm)

Another great example of a small business social media brand. A simple approach leveraging the 5-Sources Model and its principles. Taking the offline activity out to the community. Symbolic of the mosaic, this winter creation of content creativity will help to bind the community. It is emotional and much about the self as well as […]

Brand Analysis: National vs. Labour – 2014 Election

I am not really one to get too involved in politics. It is not really in my nature and I am probably to honest and direct for it. But I did have call to think about the Brand Analysis: National vs. Labour – 2014 Election. It is a good case study in branding. A disclaimer: I […]

Social Media Branding for Small Business: Yarns with Erica and Jess

Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]

Social Media Branding for Small Business: Yarns with Erica and Jess

Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in […]

drrobertdavis.com

drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]