Announcing Brands and Brand Relationships 2014 – Susan Fournier, Mike Breazeale, and Jill Avery

It’s time to start planning for your submission to our newly branded conference, Brands and Brand Relationships 2014 (BBR 2014)! Susan Fournier, Mike Breazeale, and Jill Avery are planning a fantastic conference for the third time in Boston. This time though, Boston University will be our host. Besides the new name and look that allows […]

Revised Versions of Social Media Branding on Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle

Since getting the initial versions up we have been working hard towards perfection. Here is the page to go from on Soda-pi. So, am pleased to announce the revised formatted versions up: Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle. The Lulu version in ePub can now be distributed through iBooks, Barns and Noble […]

Some Worthy Work by Anne Staal on his PhD at AUT – Innovation in SME's

What is the role of procurement on radical waste-reducing innovations in small New Zealand construction firms?” Follow the blog here.

The Power of the Underdog by Malcolm Gladwell

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]