Author: Robert Davis (FCIM)

Revised Versions of Social Media Branding on Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle

Posted by Robert Davis (FCIM) on November 29, 2013 in Inna Piven, Robert Davis, Social Media Brand, SoDa-Pi |No Comments

Since getting the initial versions up we have been working hard towards perfection. Here is the page to go from on Soda-pi. So, am pleased to announce the revised formatted versions up: Lulu, Amazon Kindle in Three Formats: PDF, ePub and Kindle. The Lulu version in ePub can now be distributed through iBooks, Barns and Noble […]

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ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

Posted by Robert Davis (FCIM) on November 27, 2013 in Barry Babin, CFA, Research, Robert Davis, SEM, Thinking |No Comments

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With Catherine Bentham my favorite stat guru at ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

Posted by Robert Davis (FCIM) on November 27, 2013 in ANZMAC, Barry Babin |No Comments

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ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

Posted by Robert Davis (FCIM) on November 27, 2013 in Barry Babin, Multivariate |No Comments

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Enjoying Structural Equation Modeling with Barry Babin at the UABS

Posted by Robert Davis (FCIM) on November 27, 2013 in SEM |No Comments

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What Academic Journals Should Publish!

Posted by Robert Davis (FCIM) on November 27, 2013 in Research |No Comments

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Currently at Barry Babin Structural Equation Modeling Seminar at University of Auckland Business School.

Posted by Robert Davis (FCIM) on November 27, 2013 in SEM |No Comments

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Some Worthy Work by Anne Staal on his PhD at AUT – Innovation in SME's

Posted by Robert Davis (FCIM) on November 26, 2013 in Innovation |No Comments

What is the role of procurement on radical waste-reducing innovations in small New Zealand construction firms?” Follow the blog here.

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The Power of the Underdog by Malcolm Gladwell

Posted by Robert Davis (FCIM) on November 26, 2013 in All Blacks, Lee McGinnis, Research, Robert Davis, Rugby, Underdog |No Comments

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]

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The Importance of Measuring the Effectiveness of Your Social Media Branding

Posted by Robert Davis (FCIM) on November 25, 2013 in measurement, Robert Davis |No Comments

The final chapters in Social Media Branding focus on Measuring the Effectiveness of Your Social Media Branding. There is no use have a brand unless it is not effective. We talk about the important of channels of interaction engagement through two models. We extend the branding model to include interactivity across channels of interaction. To do […]

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