Current Research Work in Communications: Authentic Dialogue

Current Research Work in Communications: Authentic Dialogue. There are two parts to this project. Authentic Communication Dialogue Online The first focuses on authenticity online based on Trademe and the mediating and moderating effective of experiential and rational thinking. This work has been conditionally accepted in the leading ranked global journal on digital communications, the Journal […]

Service and not just marketing!

Of course we need service and marketing.  They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]

Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]