In my current Master of Business course APMG 8119 Digital Enterprise, students have been posting assignments and their journey through the course on their own course blogs (HERE) . The final assignment assignment is the course is this blog and their own critique of it according to the following 6 ways to shape content driven engagement: 1. It’s for […]
If was originally a spelling mistake buy I thought it was a good definition of the engaged customer. Clustomers = Customers in Clusters or customers in social media community.
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live – SPCA – Moving Customers Towards Engagement
SPCA – Stranger, Prospect, Customer, Advocate – Moving
Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.
Of course we need service and marketing. They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]
The following presentation is about engagement. It is based on my thinking and work with creative students (and their hard work) on how they would engage with stakeholders. Yes, we could have talked about: how to get a job? But then that is boring, out of date and completely irrelevant to their context. Download the […]