Netflix jumps 10% on robust growth and rosy outlook by CNN Money

“Expectations for Netflix’s third quarter couldn’t have been higher, but the company still managed to wow Wall Street — and shares jumped 10% late Thursday as a result. Netflix cynics have been waiting for the company’s stock bubble to pop: Netflix shares are up a shocking 440% in the past 12 months, and analysts expected third-quarter […]

Service and not just marketing!

Of course we need service and marketing.  They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]

Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]

Keith Roberts – Head of Strategy and Corporate Development at Virgin Group – From the University of Auckland Business School Department of Marketing Alumni

I am part of the University of Auckland Business School Department of Marketing Postgraduate Alumni. Recently, Keith Roberts (Head of Strategy and Corporate Development at Virgin Group) who did his Master of Commerce in the department on relationship quality talked about his experiences with Virgin Group and Richard Branson. Enjoy and thanks to Andrew Zhu. Keith Roberts

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]