Part Three: Not much spark from SPARK (www.spark.co.nz): The Accenture Rebranding Case
The important thing now is to look to the strategic issues and in the case of rebranding, what are some good examples of best practice. I like to refer to the Accenture rebranding case with clients and learners. Here is some great comment from Staci Cretu Brand Building – Accenture “Due to brand confusion between Arthur Andersen and […]
Part Two: Not much spark from SPARK (www.spark.co.nz) – The cost of negative WOM and the $591,354,000 question
Some would have recalled my post on SPARK called: Not much spark from SPARK (www.spark.co.nz). See it here. I decided to add a part two because I was thinking about the actual sales effect of negative word of mouth or WOM. It obviously polarizes and amplifies when you have a high profile case like this. So, […]
Part One: Not much spark from SPARK (www.spark.co.nz)
I was very excited about the change of brand from Telecom NZ to SPARK. It was about time that they moved into the future and changed that core brand promise. Cool. The problem is with the change is that it appears the organisation has not changed (or maybe has become more arrogant). This was […]
Political Marketing Part 3: The Amplifier. The Internet
In the current political climate and campaigns one needs to be aware of the amplifier or the Internet. Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media. BAM. Amplification. It takes on its […]
Brand Analysis: Part Two – Brand John Key vs. Brand Dotcom (and Laila Harré)
In part two of my analysis I will briefly look at the second big issue in the current political branding. Remember, I have no biase and this process is merely brand analysis of current issues. In part one I highlighted the strategy of brand alliancing and the building of the main brand, Brand John Key […]
Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues
Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues from NZ HERALD 7th August.
Brand Analysis: National vs. Labour – 2014 Election
I am not really one to get too involved in politics. It is not really in my nature and I am probably to honest and direct for it. But I did have call to think about the Brand Analysis: National vs. Labour – 2014 Election. It is a good case study in branding. A disclaimer: I […]
drrobertdavis.com
drrobertdavis.com As some of you may have known; in 2014 I have decided to focus more on the writing of books on branding and on my consulting and research business, drrobertdavis.com. While my academic work is really important to me and my passion (and I continue with my international academic service and research) I moved […]
drrobertdavis.com 