Part Three: Political Marketing vs. Marketing. Why is it different (or should be)?
This is my last post on the current political marketing strategies being employed in the 2014 New Zealand general election. I was in my place of thinking (Mountain Biking at Woodhill Forest Bike Park) the other day. I was thinking about Political Marketing vs. Marketing. Something to get me up the hills. Why is it different […]
Social Media Branding: Intermediate School Kids Project – My Life. My Beliefs. Don't Judge.
It was really cool to see some kids out today in Mt Eden with a social media branding project. My Life. My Beliefs. Don’t Judge. Strong message. What really struck me about their delivery was their offline delivery. They were giving away brownies to get people to sign their petition. Cool. Further. To get people […]
Part Three: Not much spark from SPARK (www.spark.co.nz): The Accenture Rebranding Case
The important thing now is to look to the strategic issues and in the case of rebranding, what are some good examples of best practice. I like to refer to the Accenture rebranding case with clients and learners. Here is some great comment from Staci Cretu Brand Building – Accenture “Due to brand confusion between Arthur Andersen and […]
Part Two: Not much spark from SPARK (www.spark.co.nz) – The cost of negative WOM and the $591,354,000 question
Some would have recalled my post on SPARK called: Not much spark from SPARK (www.spark.co.nz). See it here. I decided to add a part two because I was thinking about the actual sales effect of negative word of mouth or WOM. It obviously polarizes and amplifies when you have a high profile case like this. So, […]
Part One: Not much spark from SPARK (www.spark.co.nz)
I was very excited about the change of brand from Telecom NZ to SPARK. It was about time that they moved into the future and changed that core brand promise. Cool. The problem is with the change is that it appears the organisation has not changed (or maybe has become more arrogant). This was […]
Political Marketing Part 3: The Amplifier. The Internet
In the current political climate and campaigns one needs to be aware of the amplifier or the Internet. Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media. BAM. Amplification. It takes on its […]
Brand Analysis: Part Two – Brand John Key vs. Brand Dotcom (and Laila Harré)
In part two of my analysis I will briefly look at the second big issue in the current political branding. Remember, I have no biase and this process is merely brand analysis of current issues. In part one I highlighted the strategy of brand alliancing and the building of the main brand, Brand John Key […]
Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues
Apple and Samsung Smartphone Market Share plus 2013 Global Market Revenues from NZ HERALD 7th August.
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