SOCIAL MEDIA – PUTTING THE HR BACK

It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]

The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

Reasons to Announce a Company’s Social Media Presence Offline

Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]

Relationships and the Faceless Brand

Guess Who. Source 5 – Relations Do you accept friend requests from people with fanciful avatars? I have a collection of unsorted friend requests from cats, knights, celebrities, and all kind of strange creatures. The point that is always stressed in this regard – the use of an avatar frees some people from shyness; it […]

Reflection on 2013: Thinking and Planning 2014

Reflection on 2013: Thinking and Planning 2014 I like to think about what has been and what is to come. It helps me to give thanks. Give yourself a pat on the back as well as others. The team is important. What is to come? Change! Exciting to be part of the transition from one […]

Social Media Spreads WestJet’ Christmas Cheer Around the World: Source 2 – Emotion

Social Media Spreads WestJet’ Christmas Cheer Around the World Being heavily involved in social media marketing, sometimes I find it difficult to separate personal taste and professional judgment on what brands do regarding social media. In the case of WestJet’s Christmas Real-Time Giving campaign, which went viral, I was in perfect harmony with myself. If […]