Listen to "Insight for 16 March 2014 – Online Health – On The Way" on Radio New Zealand

Posted by Robert Davis (FCIM) on March 26, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

I just listened to “Insight for 16 March 2014 – Online Health – On The Way” on Radio New Zealand http://www.radionz.co.nz/national/programmes/sunday/audio/2588978/insight-for-16-march-2014-online-health-on-the-way Sent via Radio New Zealand for Android

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SOCIAL MEDIA – PUTTING THE HR BACK

Posted by Robert Davis (FCIM) on March 20, 2014 in Source 4: Personal Experience SMB |No Comments

It comes with no surprise that many of us consider LinkedIn a main source for professional networking and job seeking. Not only do we invest a considerable amount of time in self–branding on LinkedIn, building attractive profiles, searching for the right people and companies to connect with and writing an employer-friendly CV, recruitment agencies also […]

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The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Posted by Robert Davis (FCIM) on March 20, 2014 in 5 Sources Model (tm), Soclal Media Brand |No Comments

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

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The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on February 4, 2014 in 5 Sources Model (tm), Robert Davis |No Comments

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]

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Reasons to Announce a Company’s Social Media Presence Offline

Posted by Robert Davis (FCIM) on January 6, 2014 in Social Media Brand, Source 1: Functional SMB |No Comments

Recently I came across heavy criticism against putting icons of Facebook, Twitter, Pinterest or other networks on a company’s front door or windows. A blogger I follow, questioned if such approach makes any sense to consumers. “What’s the point of inviting me to find you on Facebook, while I’m in your office right now?”- the […]

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Relationships and the Faceless Brand

Posted by Robert Davis (FCIM) on December 23, 2013 in Social Media Brand, Source 5: Relational SMB |No Comments

Guess Who. Source 5 – Relations Do you accept friend requests from people with fanciful avatars? I have a collection of unsorted friend requests from cats, knights, celebrities, and all kind of strange creatures. The point that is always stressed in this regard – the use of an avatar frees some people from shyness; it […]

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Reflection on 2013: Thinking and Planning 2014

Posted by Robert Davis (FCIM) on December 18, 2013 in Excellence, Leading Applied Business, Learning Experience, Merry Xmas and Happy New Year |No Comments

Reflection on 2013: Thinking and Planning 2014 I like to think about what has been and what is to come. It helps me to give thanks. Give yourself a pat on the back as well as others. The team is important. What is to come? Change! Exciting to be part of the transition from one […]

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Social Media Spreads WestJet’ Christmas Cheer Around the World: Source 2 – Emotion

Posted by Robert Davis (FCIM) on December 16, 2013 in Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB |No Comments

Social Media Spreads WestJet’ Christmas Cheer Around the World Being heavily involved in social media marketing, sometimes I find it difficult to separate personal taste and professional judgment on what brands do regarding social media. In the case of WestJet’s Christmas Real-Time Giving campaign, which went viral, I was in perfect harmony with myself. If […]

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Merry Xmas Blog Followers. Thanks for your interest.

Posted by Robert Davis (FCIM) on December 15, 2013 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

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