ANZMAC 2012 Adelaide, Australia, December 3rd to 6th: Went Well
ANZMAC 2012 Adelaide: Some bonding time with colleagues at the Department of Marketing, University of Auckland Business School. 2013 is at the University of Auckland Business School.
At ANZMAC 2012 in Adelaide, Australia
At ANZMAC 2012. Lunch is just about to happen and then we are into it. I have been lucky to chair to sessions on digital marketing with some great presenters. This should be fun. The presentations of papers is here.
Merry Xmas Dotcom
Taken by my Dad at the Xmas lighting of Franklin Road 2012. Dad lives there.
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December). ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]
Megaupload Case Research from SSRN: Piracy and Movie Revenues: Evidence from Megaupload by Christian Peukert and Jörg Claussen
Piracy and Movie Revenues: Evidence from Megaupload Christian Peukert: Ludwig-Maximilians-University Munich, Institute for Strategy, Technology and Organization Jörg Claussen: Copenhagen Business School – Department of Innovation and Organizational Economics October 22, 2012 Abstract: In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes […]
iPad Drives Online Shopping: Black Friday 2012
At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]
Yealands Wine is Cool with the Plastic Bottle and Yummmmy Sauvignon Blanc 2011
Yealands Wine is Cool. Not only are they Carbon Zero and leading the way as a business to reduce C02 emissions and their overall footprint on this earth. Why are NZ businesses not also doing even half of this!!!!! Get on…. Anyway: they continue to innovate with a plastic bottle: I LOVE IT YEALANDs with […]
APMG 8119 Digital Enterprise: Class Dinner 2012
We worked hard in APMG 8119 Digital Enterprise so then we decided to have dinner at the end of a long year. Well done to the students here and those that could not be with us. We were at Mekong Neua and really enjoyed their Thai and Lao cuisine.
Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE
I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By Mary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]
drrobertdavis.com 