Robert Davis (FCIM)

Buy Social Media Branding for Small Business at Timeout Bookshop in Mt Eden, Auckland

If you would like to Buy Social Media Branding for Small Business: The Five Sources Model by Dr Robert Davis. Go to the Timeout Bookshop in Mt Eden, Auckland. Ask for Jenna and email books@timeout.co.nz. For those not in Auckland please go to Business Expert Press and buy online. This book contains the most latest thinking about […]

2015 Holiday for drrobertdavis.com at Bland Bay, Northland, Ñew Zealand

Posted by Robert Davis (FCIM) on January 27, 2015 in drrobertdavis.com |No Comments

Time for a break in the glorious New Zealand summer. Back online next week. Happy New Year 2015.

New Work (drrobertdavis.com): New Zealand Motorcycle Show

Posted by Robert Davis (FCIM) on January 23, 2015 in Five Sources Model, New Zealand Motorcycle Show, Robert Davis |No Comments

I have recent become involved in the online and social media strategy of New Zealand Motorcycle Show About the New Zealand Motorcycle Show The Rotary Club of Papakura is holding what will be New Zealand’s premium Motorcycle Show, The New Zealand Motorcycle Show. It is great to announce the dates of the New Zealand Motorcycle Show. ASB Showgrounds, […]

Traditional Marketing Vs. Digital Experience? The Difference in Experiential Value.

Posted by Robert Davis (FCIM) on January 14, 2015 in Advertising, Digital Marketing, Google, Traditional Marketing |No Comments

Often the question is brought up about the brand and the difference between traditional marketing vs. digital experience? The answer lies in the outcome and consequences. Primarily the difference is in the customers experiential value and the protection of that by the channel. A simple example is a current campaign that is based upon advertising communications […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

Posted by Robert Davis (FCIM) on January 13, 2015 in 5 Sources Model (tm), Online Shopping, Robert Davis, Social Media Brand |No Comments

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Samuel Stadler from Unleashed Software talking Google

Posted by Robert Davis (FCIM) on December 18, 2014 in Digital Marketing, Google, Samuel Stadler, Unleashed Software |No Comments

Samuel Stadler from Unleashed Software talking Google to New Zealand Institute of Education students in Digital Marketing with Dr. Robert Davis. The insight will help these students shape their own live digital business model development.