Jason Kemp is Thinking – Six Key Principles of Engagement: Content
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live
Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.
APMG 8119 – Digital Enterprise – Animation Research, Americas Cup, Social Media and Games
On Friday the 13 September (that must be lucky) we spent most of the class watching the Americas Cup live. 7th race taking Team NZ up to 6 to -1. We did this using the TVNZ online feed. It was also great though to go through the Animation Research work for the Americas Cup: integrating live content with, Social Media interactivity […]
Zac Pullen – 'Guru': Customer Journeys
Thanks Zac for coming to our Master of Business AMPG 8119 Digital Enterprise class today as a guest speaker.
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]
Merry Xmas Dotcom
Taken by my Dad at the Xmas lighting of Franklin Road 2012. Dad lives there.
APMG 8119 Digital Enterprise: Class Dinner 2012
We worked hard in APMG 8119 Digital Enterprise so then we decided to have dinner at the end of a long year. Well done to the students here and those that could not be with us. We were at Mekong Neua and really enjoyed their Thai and Lao cuisine.
The Duck – APMG 8119 Digital Enterprise
Today in class we had a nice visit from a very attractive duck who waited at the door of the lecture room and wagged its tail. Our discussion today was about the enterprise implications of interactivity and ubiquitous markets as well as games. The duck, known as ‘Duck’ must have wanted to participate. Cute!
drrobertdavis.com 