The Human Brand by Chris Malone

Chris Malone presenting The HUMAN Brand at the HCI Employee Engagement conference in Chicago on September 24th, 2013. Please also consider our work on Social Media Branding by Robert Davis and Inna Piven. Book in review (fingers crossed).  Brand Outsourcing Workshop Presentation – SoDA-Pi 2013  

Entertainment Computing

Entertainment Computing: Official journal of the International Federation for Information Processing See our paper:  Modeling game usage, purchase behavior and ease of use Entertainment Computing Volume 3, Issue 2, May 2012, Pages 27–36  Robert Davis, Corresponding author contact information, E-mail the corresponding author, Bodo Lang, 1, E-mail the corresponding author Unitec Institute of Technology, Department of […]

Jason Kemp is Thinking – Six Key Principles of Engagement: Content

6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]

Blog Results – 800 views per month

Blog Results – Stats hit 800 views per month for http://drrobertdavis.wordpress.com I would hope that good content gets results. 

Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright

I think we need to start rethinking the brand NZ. Move away from Milk, Rugby and the so called No 8 wire, green perspective. It is not saying we need to ditch these values.