Defining the New Engaged Customers : Clustomers by Jason Kemp
If was originally a spelling mistake buy I thought it was a good definition of the engaged customer. Clustomers = Customers in Clusters or customers in social media community.
Jason Kemp is Thinking – Six Key Principles of Engagement: Content
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live – SPCA – Moving Customers Towards Engagement
SPCA – Stranger, Prospect, Customer, Advocate – Moving
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live
Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.
Service and not just marketing!
Of course we need service and marketing. They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]
Blog Results – 800 views per month
Blog Results – Stats hit 800 views per month for http://drrobertdavis.wordpress.com I would hope that good content gets results.
Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright
I think we need to start rethinking the brand NZ. Move away from Milk, Rugby and the so called No 8 wire, green perspective. It is not saying we need to ditch these values.
Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright
This is a timely debate. “Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand’s earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University […]
Listen to "Righthand man says Blake legacy lives on in Team NZ" on Radio New Zealand
I just listened to “Righthand man says Blake legacy lives on in Team NZ” on Radio New Zealand http://www.radionz.co.nz/national/programmes/morningreport/audio/2569965/righthand-man-says-blake-legacy-lives-on-in-team-nz Sent via Radio New Zealand for Android
drrobertdavis.com 