APMG 8119 – Digital Enterprise – Animation Research, Americas Cup, Social Media and Games
On Friday the 13 September (that must be lucky) we spent most of the class watching the Americas Cup live. 7th race taking Team NZ up to 6 to -1. We did this using the TVNZ online feed. It was also great though to go through the Animation Research work for the Americas Cup: integrating live content with, Social Media interactivity […]
Team NZ – Americas Cups – Race Six – Sept 2013 – “Fast is beautiful" Martin Tasker
“Fast is beautiful” – on Team NZ’s boat at race 7. Martin Tasker
Team NZ – Americas Cups – Race Six – Sept 2013 – "They kept the design door open till then end" Martin Tasker
“They kept the design door open till then end” Martin Tasker Taking about Team NZ approach to Innovation. Incremental innovation.
Stand Up Meeting Table – Brilliant – Thanks to Professor Kenneth Husted University and Lisa Callagher of Universty of Auckland
I was at the University of Auckland recently and popped in to see my colleague Lisa Callagher. To my pleasant surprise Lisa had the old departmental stand-up meeting room table from the Tamaki Division at the University of Auckland under Professor Kenneth Husted. Brilliant. We got so much done. Meetings were short in other words.
Zac Pullen – 'Guru': Customer Journeys
Thanks Zac for coming to our Master of Business AMPG 8119 Digital Enterprise class today as a guest speaker.
Engagement – Who, What and How
The following presentation is about engagement. It is based on my thinking and work with creative students (and their hard work) on how they would engage with stakeholders. Yes, we could have talked about: how to get a job? But then that is boring, out of date and completely irrelevant to their context. Download the […]
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]
Appointment of Fellow of the Chartered Institute of Marketing (UK) 2013
I am very happy to announce that I have been appointed as a Fellow of the Chartered Institute of Marketing (UK).
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