Traditional Marketing Vs. Digital Experience? The Difference in Experiential Value.

Posted by Robert Davis (FCIM) on January 14, 2015 in Advertising, Digital Marketing, Google, Traditional Marketing |No Comments

Often the question is brought up about the brand and the difference between traditional marketing vs. digital experience? The answer lies in the outcome and consequences. Primarily the difference is in the customers experiential value and the protection of that by the channel. A simple example is a current campaign that is based upon advertising communications […]

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Does Online Retail Save a Traditional Retail Business? Yeah: NAH

Posted by Robert Davis (FCIM) on January 13, 2015 in 5 Sources Model (tm), Online Shopping, Robert Davis, Social Media Brand |No Comments

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

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Samuel Stadler from Unleashed Software talking Google

Posted by Robert Davis (FCIM) on December 18, 2014 in Digital Marketing, Google, Samuel Stadler, Unleashed Software |No Comments

Samuel Stadler from Unleashed Software talking Google to New Zealand Institute of Education students in Digital Marketing with Dr. Robert Davis. The insight will help these students shape their own live digital  business model development. 

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Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

Posted by Robert Davis (FCIM) on December 14, 2014 in 5 Sources Model (tm), Robert Davis, Social Media Brand, Source 1: Functional SMB, Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB, Source 5: Relational SMB |No Comments

Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

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Divvyapp.com by Camila Da Fonseca

Posted by Robert Davis (FCIM) on December 12, 2014 in Digital Brand, Divvyapp.com |No Comments

Divvyapp.com by Camila Da Fonseca in Digital Marketing with Dr. Robert Davis at NZ INSTITUTE OF EDUCATION.  A cool app that focuses  in managing a person’s giving to charities. Cool.

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Divvyapp.com by Camila Da Fonseca

Posted by Robert Davis (FCIM) on December 12, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

Divvyapp.com by Camila Da Fonseca in Digital Marketing with Dr. Robert Davis at NZ INSTITUTE OF EDUCATION.  A cool app that focuses  in managing a person’s giving to charities. Cool.

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NZFOODCOURT.COM…Now being developed by Patrick Peque

Posted by Robert Davis (FCIM) on December 12, 2014 in Digital Brand, Interactive marketing, NZFOODCOURT.COM |No Comments

NZFOODCOURT.COM…Now being developed by Patrick Peque in Digital Marketing at the NZ Institute of Education with Dr. Robert Davis.  Cool  🙂

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Look. Eat. Like. Share. By Daniel Nogueira. Redefine the Way to Think About Restaurants and the Digital Space

Posted by Robert Davis (FCIM) on December 10, 2014 in 5 Sources Model (tm), Business Model, Social Media Brand |No Comments

This was one of the best projects today as part of my digital marketing class at the NZ Institute of Education.  This was a cool way to redefine the way to think about restaurants and the digital space. Great work Daniel Nogueira. Contact me if you would like to talk to Daniel about his ideas.

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Gone Digital. What a great group of students.

Posted by Robert Davis (FCIM) on November 27, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

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Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA

Posted by Robert Davis (FCIM) on November 25, 2014 in 5 Sources Model (tm), Robert Davis, Soclal Media Brand |No Comments

  Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA. The hard copy will also include cases from Inna Piven.  

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