The Human Brand by Chris Malone

Chris Malone presenting The HUMAN Brand at the HCI Employee Engagement conference in Chicago on September 24th, 2013. Please also consider our work on Social Media Branding by Robert Davis and Inna Piven. Book in review (fingers crossed).  Brand Outsourcing Workshop Presentation – SoDA-Pi 2013  

Service and not just marketing!

Of course we need service and marketing.  They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]