Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE
I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By Mary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]
APMG 8117 Marketing Strategy 2012
The students of: APMG 8117 Marketing Strategy 2012. At Air New Zealand. A key part of the masters course is to work on advanced marketing problems for leading corporates. We certainly had fun there.
APMG 8119 – Assignment One Customer Experience Analysis Completed
APMG 8119 – Assignment One: Customer Experience Analysis Completed The aim of this assignment based on a real company example is to explore and understand customer experience based on discussions with real consumers, an analysis of the company service brand promise online and current theory. Companies included: Trade Me, Countdown, Yealands, Tickemaster, Noel Leemings. See their […]
APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare
On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]
Propositions on innovation, creativity, enterprise and design: Unitec's new learning adventure for leaders of enterprise and innovation
Peter Mellalieu introduces a new course in February 2012 comprising part of the Unitec Master of Business, MBus. What is innovation? What do we need innovation? … Is innovation more than inventing an unconventional product, or creating a new service or process? How do innovations get created? … What are the factors associated with […]
Latest Masters of Business Research (Work in Progress): Exploring the consumers service brand consumption in a social media community by Inna Piven
Exploring the consumers service brand consumption in a social media community Abstract Social media is becoming a dominant communication channel today in branding and is as such of interests to academic researchers and marketing practitioners. Although consumers’ migration into social media has already gained far-reaching consequences for product and service brands, the research on the […]
Random Thinking on International Business at Programme Committee for the Master of Business
Here is some: Random Thinking on International Business at Programme Committee for the Master of Business Gibson, A., & Jenson, G. (2011). 100 Companies – Introduction [New Zealand]. Retrieved October 4, 2011, from http://mash.hashbang.co.nz/ Callaghan, P. (n.d.). StrategyNZ: Mapping our future. Sustainable Future Institute. Retrieved May 24, 2011, from http://www.sustainablefuture.info/Site/StrategyNZ/speakers/Sir_Paul_Callaghan.aspx Sir Paul Callaghan – StrategyNZ: Mapping […]
The Best Masters Course in New Zealand (World Famous in New Zealand :-) ) – PG Dip Business/Master of Business – APMG 8117 Marketing Strategy 2011
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira and Bushra and Kaly and Humaira) in the Marketing Strategy (APMG 8117) course in September 2011 at Fisher and Paykel Healthcare. Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in […]
Well Done Diana Sharma: 14th Waikato Management School Postgraduate Student Conference 2010
THE IMPACT OF FORMAL CAPABILITY ENHANCEMENT PROGRAMMES IN OWNER-OPERATED SMALL BUSINESSES by Diana Sharma Diana Sharma is a research assistant and is also completing her Master of Business at the DoMM, Unitec. In her role, Diana is currently working in a job role as a business assessor and development specialist where her role requires her to […]
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