I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)

Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]

Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]

APMG 8119 – Digital Enterprise – Animation Research, Americas Cup, Social Media and Games

On Friday the 13 September (that must be lucky) we spent most of the class watching the Americas Cup live. 7th race taking Team NZ up to 6 to -1. We did this using the TVNZ online feed. It was also great though to go through the Animation Research work for the Americas Cup: integrating live content with, Social Media interactivity […]

Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013

Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]

The 2013 World Marketing Congress Proceedings 2013: hosted by Monash University Department of Marketing

The 2013 World Marketing Congress Proceedings are now available on the congress website. To download the Proceedings go to http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf (67MB). The Academy of Marketing Science 16th biennial World Marketing Congress was proudly hosted by Monash University Department of Marketing. Monash University – Department of Marketing 900 Dandenong Road Caulfield East, VIC 3145 Copyright (C) […]

PTC'14 Call for Participation Now Open

PTC’14 Call for Participation Now Open Download the PTC’14 Call for Participation (CFP) (pdf)<http://trk.cp20.com/Tracking/t.c?5cndx-7seaj-mhdvqo1&_v=2&gt;   SUBMIT A PROPOSAL<http://trk.cp20.com/Tracking/t.c?5cndx-7seak-mhdvqo2&_v=2&gt; DEADLINE: 1 July 2013 Student Paper Deadline: 26 August 2013   A decade and a half into the new millennium, the world is experiencing accelerating evolution and revolution, disruptive innovation and shifting alliances, new paradigms, and new […]

At ANZMAC 2012 in Adelaide, Australia

At ANZMAC 2012. Lunch is just about to happen and then we are into it. I have been lucky to chair to sessions on digital marketing with some great presenters. This should be fun. The presentations of papers is here.

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December).  ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]

Megaupload Case Research from SSRN: Piracy and Movie Revenues: Evidence from Megaupload by Christian Peukert and Jörg Claussen

Piracy and Movie Revenues: Evidence from Megaupload Christian Peukert: Ludwig-Maximilians-University Munich, Institute for Strategy, Technology and Organization Jörg Claussen: Copenhagen Business School – Department of Innovation and Organizational Economics October 22, 2012 Abstract: In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes […]

iPad Drives Online Shopping: Black Friday 2012

At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]