What is Social Media? "I never travel without my diary. One should always have something sensational to read in the train." The Importance of Being Earnest. Oscar Wilde

Posted by Robert Davis (FCIM) on November 12, 2014 in 5 Sources Model (tm), OURCE 3: SELF-ORIENTED SOCIAL MEDIA BRAND, Robert Davis |No Comments

I have just bought a new mountain bike and have spending some time on the back trails.  This time always gives rise to thinking and new ideas as I ponder some of the deeper questions in life. Recently I was thinking about: What is Social Media?  I was thinking about this because of a forthcoming […]

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Mobile Shopping is HERE, gone and BOOMing! : Alibaba Group Generated US$9.3 Billion in Gross Merchandise Volume (GMV) on 11.11 Shopping Festival

Posted by Robert Davis (FCIM) on November 12, 2014 in Alibaba, Associate Professor Dr. Robert Davis, Mobile Shopping, Robert Davis |No Comments

Quoted directly from Marketwatch.com but this is impressive. Shows how mobile shopping is here, gone and boooming. Is the desktop and desktop online sales dying? Yes. Probably if you believe in the principle that commerce will be everywhere, anytime and place.  Ubiquitous in other words. 2014 Highlights from Marketwatch.com Total GMV settled through Alipay was US$9.3 […]

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Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

Posted by Robert Davis (FCIM) on November 5, 2014 in 5 Sources Model (tm), Branding Trends, Social Media Brand |No Comments

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by  Davis, R.; Piven, I.; Breazeale, M.

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Case: Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand

Posted by Robert Davis (FCIM) on October 31, 2014 in 5-Sources, Branding, Social Media Brand |No Comments

I thought this was a very interesting and current case example. It is about product brands and the Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand. It is about creating the Social Media Brand both on and off line. The campaign is pretty simple. Hysteria. People going mad over Lewis […]

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The Piketty Phenomenon: New Zealand Perspectives | thinking: relating- celebrating :-)

Posted by Robert Davis (FCIM) on October 30, 2014 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

http://www.dialogcrm.com/blog/2014/10/22/the-piketty-phenomenon-new-zealand-perspectives/

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10 best competitive intelligence tools from 10 experts by by Rob Petersen

Posted by Robert Davis (FCIM) on October 23, 2014 in Business Analytics |No Comments

The age of business analytics is truely upon us. I though that this was a great summary of the 10 best competitive intelligence tools from 10 experts by by Rob Petersen. They are here now and are ready to use. The full article here. Google Trends Compete Alexa Hitwise Keyword Spy Open Site Explorer Quantcast […]

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What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings

Posted by Robert Davis (FCIM) on September 4, 2014 in Branding, Branding Trends, Robert Davis |No Comments

From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]

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The 12 Most Overused Words in Business by Scott Gerber

Posted by Robert Davis (FCIM) on September 4, 2014 in Business language |No Comments

” Does anyone actually like business jargon, or is it just a bad habit? Found in corporate offices, startups and resumes alike, business buzzwords and phrases like “think outside the box” are so overused at this point that they no longer convey any actual information. (Gerber, 2014)” Read it here.

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Political Marketing: Part 4 – Be Good and Behave

Posted by Robert Davis (FCIM) on September 3, 2014 in Branding, Robert Davis |No Comments

A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]

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