What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings
From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]
Political Marketing: Part 4 – Be Good and Behave
A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]
Part Three: Political Marketing vs. Marketing. Why is it different (or should be)?
This is my last post on the current political marketing strategies being employed in the 2014 New Zealand general election. I was in my place of thinking (Mountain Biking at Woodhill Forest Bike Park) the other day. I was thinking about Political Marketing vs. Marketing. Something to get me up the hills. Why is it different […]
Political Marketing Part 3: The Amplifier. The Internet
In the current political climate and campaigns one needs to be aware of the amplifier or the Internet. Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media. BAM. Amplification. It takes on its […]
Brand Analysis: Part Two – Brand John Key vs. Brand Dotcom (and Laila Harré)
In part two of my analysis I will briefly look at the second big issue in the current political branding. Remember, I have no biase and this process is merely brand analysis of current issues. In part one I highlighted the strategy of brand alliancing and the building of the main brand, Brand John Key […]
Brand Analysis: National vs. Labour – 2014 Election
I am not really one to get too involved in politics. It is not really in my nature and I am probably to honest and direct for it. But I did have call to think about the Brand Analysis: National vs. Labour – 2014 Election. It is a good case study in branding. A disclaimer: I […]
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